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  • Episode 035 – The Psychology of Selling and Advertising (1925): Why 1925 Marketing Rules Your Smartphone

    Episode 035 – The Psychology of Selling and Advertising (1925): Why 1925 Marketing Rules Your Smartphone
    2026/09/24
    In this episode, we explore Edward K. Strong Jr.’s The Psychology of Selling and Advertising (1925) and ask why many of its ideas still appear in the marketing systems behind today’s smartphones, feeds, and online shops.

    Drawing on the complete public-domain 1925 edition, the hosts examine early attempts to understand buyer motivation, attention, interest, desire, decision-making, sales interviews, and advertising effectiveness. They also distinguish dated claims from durable insights and connect the material to ethical persuasion, customer understanding, and sustainable wealth creation.

    Key ideas:
    • Effective selling begins with understanding the buyer’s motives and obstacles.
    • Attention and interest are only useful when they lead to an honest, relevant proposition.
    • Sales conversations and advertising can be studied, tested, and improved.
    • Modern digital marketing still reflects many early ideas about habit, desire, brands, and decision-making.
    • Psychological insight should serve informed choice rather than manipulation.
    Verified source:
    • Edward K. Strong Jr., The Psychology of Selling and Advertising (1925), complete public-domain edition — Google Books

    From the host:
    Discover Golden Eggs: A Different Way to View Your Finances by I. F. De Oliveira Jr:
    View Golden Eggs on Amazon Books
    Listen to Golden Eggs on Audible / Amazon

    More books by the author:
    I. F. De Oliveira Jr on Goodreads

    Become a supporter of this podcast: https://www.spreaker.com/podcast/financial-affluence-podcast--6306293/support.

    This episode includes AI-generated content.
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    35 分
  • Episode 034 – Scientific Selling and Advertising (1919): Truth, Trust, and the Science of Persuasion

    Episode 034 – Scientific Selling and Advertising (1919): Truth, Trust, and the Science of Persuasion
    2026/09/23
    In this episode, we explore the enduring lessons of Arthur H. Dunn’s Scientific Selling and Advertising (1919): why truth, trust, preparation, product knowledge, and buyer education are foundations of ethical persuasion.Drawing on verified historical commentary and quotations, the hosts connect Dunn’s early sales philosophy to consultative selling, long-term customer relationships, and sustainable wealth creation.This episode is a historical analysis based on verified secondary sources and quotations; it is not a chapter-by-chapter summary of the complete book.Key ideas:
    • “If the truth won’t sell it, don’t sell it.”
    • Frankness and sincerity build confidence.
    • A salesperson should educate the buyer, improve judgment, and save time.
    • Preparation and deep product knowledge make persuasion more credible.
    • Ethical selling creates trust and long-term value.
    Sources discussed:
    • Todd Caponi, “The Top Sales Books of All Time: The Snubs” — https://toddcaponi.com/topsalesbooksofalltimesnubs/
    • Todd Caponi, “Sales Reps as Educators – The Origin of the Profession” — https://toddcaponi.com/sales-reps-as-educators-the-origin-of-the-profession/


    From the host:
    Discover Golden Eggs: A Different Way to View Your Finances by I. F. De Oliveira Jr:
    View Golden Eggs on Amazon Books
    Listen to Golden Eggs on Audible / Amazon

    More books by the author:
    I. F. De Oliveira Jr on Goodreads

    Become a supporter of this podcast: https://www.spreaker.com/podcast/financial-affluence-podcast--6306293/support.

    This episode includes AI-generated content.
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    31 分
  • Episode 033 – Fundamentals of Salesmanship (1916): Selling as a Science, Not a Gift

    Episode 033 – Fundamentals of Salesmanship (1916): Selling as a Science, Not a Gift
    2026/08/20
    📖 Get the book: Fundamentals of Salesmanship (Classic Reprint) by Norris A. Brisco
    https://www.amazon.co.uk/dp/B0G6DXBJVZ?tag=learnbypodcas-21

    As an Amazon Associate, I earn from qualifying purchases.

    Book #11 in our journey through 100 sales classics.

    In 1916, while Orison Swett Marden was writing to inspire salesmen, a professor named Norris Brisco was quietly trying to prove something harder: that selling is not a personality trait you're born with, but a discipline that can be studied, taught and measured.

    His opening claim sets the tone — "Salesmanship is no longer based upon guesswork, but upon knowledge" — and his diagnosis of why it mattered is just seven words: "It is easier to make goods than to sell them."

    In this episode we walk through the ideas that still hold up more than a century later: the two engines of every sale, conviction and persuasion, and Brisco's rule for how they relate — "Reason is the guiding and emotion the moving power." Why he puts five chapters on character before a word of technique. Why suspicion alone can sink a sale. The iron rule of knowing your goods, including where a competitor beats you. Why objections are structure rather than failure. And his definition of the whole craft: "the ability to sell goods at a profit, and to the mutual benefit of seller and buyer."

    Also covered: Part Two of the book, aimed at managers — hiring, training, employee welfare, and Brisco's remarkable 1916 chapters on fatigue, health, vacations and pensions as sales problems, not HR afterthoughts.

    This episode was generated as an AI two-host discussion (NotebookLM Audio Overview) rather than a single-narrator reading.

    Source: Fundamentals of Salesmanship, Norris A. Brisco, 1916 (public domain).

    Become a supporter of this podcast: https://www.spreaker.com/podcast/financial-affluence-podcast--6306293/support.

    This episode includes AI-generated content.
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    6 分
  • Episode #032 – The Science of Winning Trust – Selling Things by Orison Swett Marden

    Episode #032 – The Science of Winning Trust – Selling Things by Orison Swett Marden
    2026/08/14
    On this episode of the Financial Affluence Podcast, we explore the psychology and craft of selling, diving into key lessons from Selling Things by Orison Swett Marden. Discover practical strategies such as why trained method beats raw talent, how confidence becomes a self-fulfilling prophecy with prospects, the real power of tact in defusing difficult customers, and how to size up a prospect's character before you ever open your sample case. Learn why Marden calls enthusiasm "the best salesman," how to tell a real objection from a mere excuse, and why he insists no amount of training or bluffing can substitute for genuine character. Ready to dive deeper? Read Selling Things here: https://www.gutenberg.org/ebooks/59176

    #thefinancialaffluencepodcast, #SalesTraining, #SalesPsychology, #PersonalGrowth, #ClassicSalesBooks

    Become a supporter of this podcast: https://www.spreaker.com/podcast/financial-affluence-podcast--6306293/support.

    This episode includes AI-generated content.
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    8 分
  • Episode #031 – Building a Money Mindset – How Affluent Thinkers Really Think

    Episode #031 – Building a Money Mindset – How Affluent Thinkers Really Think
    2026/08/14
    On this episode of the Financial Affluence Podcast, we explore what actually separates people who build lasting wealth from those who don't — and it's rarely about income. Discover practical strategies such as separating your self-worth from your net worth, thinking in decades instead of paydays, automating financial discipline so you're not relying on willpower, and recognizing how comparison culture quietly resets what "normal" spending looks like. Plus a simple five-minute exercise to uncover the money beliefs you inherited growing up — and decide which ones still deserve a say in your decisions today.

    #thefinancialaffluencepodcast, #MoneyMindset, #FinancialAffluence, #PersonalGrowth

    Become a supporter of this podcast: https://www.spreaker.com/podcast/financial-affluence-podcast--6306293/support.

    This episode includes AI-generated content.
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    10 分
  • Episode #030 – Mastering the Mental Game of Sales – The Psychology of a Sale by Forbes Lindsay

    Episode #030 – Mastering the Mental Game of Sales – The Psychology of a Sale by Forbes Lindsay
    2025/09/20
    On this episode of the Financial Affluence Podcast, we explore the mental strategies behind successful selling, diving into key lessons from The Psychology of a Sale by Forbes Lindsay. Discover practical strategies such as leveraging auto-suggestion, cultivating the right mental attitude (courage, confidence, poise), and guiding your prospect’s decision-making using the Association of Ideas. Learn how these psychological tools can turn a casual conversation into a closed deal, especially in the context of life insurance sales—but applicable across any selling scenario.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/financial-affluence-podcast--6306293/support.
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    13 分
  • Episode #029 – Mastering the Art of Persuasion – The Psychology and Practice of Salesmanship

    Episode #029 – Mastering the Art of Persuasion – The Psychology and Practice of Salesmanship
    2025/06/03
    On this episode of the Financial Affluence Podcast, we explore the intricate world of salesmanship, diving into key lessons from a comprehensive guide that blends theory with real-world application. Discover practical strategies such as identifying buyer psychology, understanding key buying motives, and navigating the customer’s mental journey during a sale — all designed to help you close more deals and foster lasting client relationships. Learn how to harness enthusiasm, tact, and persistence to win interviews, deliver compelling demonstrations, and handle various customer types with ease.

    #thefinancialaffluencepodcast, #WealthBuilding, #PersonalGrowth, #FinancialFreedom, #SuccessMindset, #Entrepreneurship, #BusinessGrowth, #SalesTraining, #SalesStrategy, #ClosingDeals, #CustomerPsychology, #ProfessionalDevelopment, #MarketingTips, #CommunicationSkills, #ClientAcquisition, #SalesLeadership, #NegotiationTactics, #EmotionalIntelligence, #HighPerformanceSelling, #TerritoryManagement

    Become a supporter of this podcast: https://www.spreaker.com/podcast/financial-affluence-podcast--6306293/support.
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    38 分
  • Episode #028 – Mastering the Mind of the Buyer – The Art of Selling by Arthur Frederick Sheldon

    Episode #028 – Mastering the Mind of the Buyer – The Art of Selling by Arthur Frederick Sheldon
    2025/05/24
    On this episode of the Financial Affluence Podcast, we explore timeless sales wisdom, diving into key lessons from The Art of Selling by Arthur Frederick Sheldon. Discover practical strategies such as understanding customer psychology, mastering self-knowledge, and leveraging service as a pathway to profit — all designed to help you excel in any field where influence and persuasion are key. Learn how to apply Sheldon's classic principles to enhance both your personal and financial success, whether you're in retail, wholesale, or specialty sales. Ready to dive deeper? Get your copy of The Art of Selling" by Arthur Frederick Sheldon🇪🇸 Spanish (Español)En este episodio del Financial Affluence Podcast, exploramos la sabiduría atemporal de las ventas, profundizando en las lecciones clave de El arte de vender de Arthur Frederick Sheldon. Descubre estrategias prácticas como comprender la psicología del cliente, dominar el autoconocimiento y aprovechar el servicio como camino hacia el beneficio, todo diseñado para ayudarte a sobresalir en cualquier campo donde la influencia y la persuasión sean clave.🇫🇷 French (Français)Dans cet épisode du Financial Affluence Podcast, nous explorons la sagesse intemporelle des ventes en plongeant dans les leçons clés de L'art de vendre d'Arthur Frederick Sheldon. Découvrez des stratégies pratiques telles que la compréhension de la psychologie du client, la maîtrise de la connaissance de soi et l'utilisation du service comme voie vers le profit — toutes conçues pour vous aider à exceller dans tout domaine où l'influence et la persuasion sont essentielles.🇩🇪 German (Deutsch)In dieser Folge des Financial Affluence Podcast erkunden wir zeitlose Verkaufsweisheiten und tauchen in die wichtigsten Lektionen aus Die Kunst des Verkaufens von Arthur Frederick Sheldon ein. Entdecken Sie praktische Strategien wie das Verständnis der Kundenpsychologie, die Beherrschung der Selbstkenntnis und die Nutzung von Service als Weg zum Gewinn.🇧🇷 Portuguese (Português)Neste episódio do Financial Affluence Podcast, exploramos a sabedoria atemporal das vendas, mergulhando nas principais lições de A Arte de Vender de Arthur Frederick Sheldon. Descubra estratégias práticas como compreender a psicologia do cliente, dominar o autoconhecimento e utilizar o serviço como caminho para o lucro.🇨🇳 Chinese (Simplified 中文)在本期《金融富裕播客》中，我们探索了永恒的销售智慧，深入研究了亚瑟·弗雷德里克·谢尔登的《销售的艺术》中的关键教训。发现实用策略，如理解客户心理、掌握自我认知以及利用服务作为盈利的途径。🇯🇵 Japanese (日本語)このエピソードでは、Financial Affluence Podcastで、アーサー・フレデリック・シェルドンの『販売の技術』からの重要な教訓を掘り下げます。顧客の心理を理解し、自己認識を深め、サービスを利益への道として活用するための実用的な戦略を紹介します。🇷🇺 Russian (Русский)В этом выпуске Financial Affluence Podcast мы исследуем вневременную мудрость продаж, изучая ключевые уроки из книги Искусство продаж Артура Фредерика Шелдона. Узнайте практические стратегии, такие как понимание психологии клиента, самопознание и использование сервиса как пути к прибыли.🇰🇷 Korean (한국어)이 에피소드에서 Financial Affluence Podcast는 아서 프레드릭 셀던의 『세일즈의 예술』에서 얻은 주요 교훈을 탐구하며 시대를 초월한 판매 지혜를 다룹니다. 고객 심리 이해, 자기 인식 마스터링, 서비스 활용을 통한 이익 창출 전략을 알아보세요.🇮🇹 Italian (Italiano)In questo episodio del Financial Affluence Podcast, esploriamo l'intramontabile saggezza delle vendite analizzando le lezioni chiave di L'arte di vendere di Arthur Frederick Sheldon. Scopri strategie pratiche come comprendere la psicologia del cliente, padroneggiare la conoscenza di sé e sfruttare il servizio come via per il profitto.🇮🇳 Hindi (हिन्दी)इस एपिसोड में, Financial Affluence Podcast में हम बिक्री की शाश्वत समझ का अन्वेषण करते हैं, और The Art of Selling पुस्तक से महत्वपूर्ण सबक पर ध्यान देते हैं। ग्राहक की मानसिकता को समझना, आत्म-ज्ञान प्राप्त करना, और सेवा को लाभ का मार्ग बनाना – ये सभी आपको किसी भी पेशे में सफलता ...
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    15 分