This episode of "Pitch Live with Amy Summers" podcast features Richelle Fredson, book publishing coach and author of, “DO THE THING: Take Your Creative Ideas From Uncertain to Unstoppable and Build a Business You Love” (Hachette, April 2027). As the creator of “The Book Proposal Blueprint Program,” Richelle has helped aspiring and published authors secure millions of dollars in book advances from top publishers, guiding them from idea to book deal with strategic publishing expertise. Before launching her own business, she spent 15 years in publishing as director of publicity and book marketing at Hay House Inc., one of the world's largest publishers of self-help books, events and courses, where she also served on the book acquisitions team. Beyond books, Richelle helps entrepreneurs develop creative platforms that expand their influence through podcasts, new products and other ventures. She is also the host of the Forbes-featured "Bound + Determined" podcast, where she interviews leading authors, publishing industry experts and creative business owners. Richelle earned her degree in communication and media studies from San Diego State University.

Key pitching takeaways from Richelle Fredson on this episode of “Pitch Live”:

• Own your lane: Define the expertise only you can bring before you write a book.
• Engagement beats followers: A loyal community matters more than a large social media audience.
• Write for someone, not everyone: A specific audience makes for a stronger book pitch.
• Originality isn't everything: A proven topic with your unique perspective is often more marketable than a brand-new idea.
• Pitch with a complete proposal: A polished book proposal shows publishers and agents you're serious.
• Master the three-part pitch: What's the problem? What's your solution? Why are you the one to write this book?
• Follow up relentlessly: Persistence matters—even when you're told not to expect a response.
• Be patient, but advocate for yourself: Publishing is a marathon, and the authors who keep pushing forward are the ones who succeed.

Join Amy Summers for #PitchLive with #PitchPro Richelle Fredson to access Richelle’s pitching strategies and success stories that prove the power of #ThePitch ☎️🤩

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Website: https://richellefredson.com

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