Dreaming of starting a flower farm, or wondering how to make yours more profitable? Growing beautiful flowers is just one piece of the puzzle! Lisa shares the essential foundations of a successful flower farming business, from finding customers and choosing what to grow to managing your time, avoiding costly investments, and producing flowers consistently. Learn how to build a business that supports the life you want, instead of taking it over.

Mentions

Free Live Masterclass: "Where to Sell Your Flowers" - choose from two dates! (Oct '26)
Lisa's Online Course: Flower Farming School Online

Video: Student Showcase featuring Daniel of Petal Pickers!

Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠

The⁠⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of ⁠⁠⁠⁠⁠⁠Growing A Beautiful Life, The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠⁠ and connect with Lisa on social media!

Want more flowers with less work? Timing can make all the difference! Lisa shares four important lessons learned over nearly 30 years of flower farming, from when to start seeds and harvest blooms to installing support netting and preparing garden beds. Discover how doing these simple jobs at the right time can save you weeks of extra work and frustration!

Mentions

Free Live Masterclass: "Where to Sell Your Flowers" - choose from two dates! (Oct. '26)

Lisa's Books: Growing A Beautiful Life, Cool Flowers

ASCFG.org: Association of Specialty Cut Flower Growers

Lisa's Online Course: Flower Farming School Online

Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠

The⁠⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of ⁠⁠⁠⁠⁠⁠Growing A Beautiful Life, The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠⁠ and connect with Lisa on social media!