Steve Jones was one of the most successful high school football coaches in America, leading Kimberly High School to 70 consecutive wins, five state championships, and a remarkable 129-9 record. But as you'll hear in this conversation, sustained success isn't about X's and O's—it's about building a championship culture through intentional leadership.

- Link to The Twin Thieves - https://amzn.to/4f4kymA

In this episode of the Feed the Cats Podcast, Steve shares the leadership principles that helped transform athletes into leaders and teams into champions. Whether you're a coach, teacher, business leader, entrepreneur, or parent, these lessons will help you build stronger relationships, create buy-in, and develop a culture where people thrive.

In this episode:
- The leadership secrets behind 70 straight wins
- How to build a championship culture
- Creating trust and accountability within a team
- Developing leaders at every level
- Coaching beyond wins and losses
- Leadership lessons that apply to sports, business, and life

🎙️ About Steve Jones

Steve Jones is a leadership coach, keynote speaker, consultant, and best-selling author. As head football coach at Kimberly High School (WI), he led his program to a 129-9 record, 70 consecutive victories, and five state championships. Today, he works with Fortune 500 companies, professional sports organizations, and leaders around the world to help build connected, resilient, high-performing cultures.

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How do you develop athletic kids in today’s youth sports environment? In this episode, Jeremy Frisch joins the podcast to discuss youth speed training, movement skill development, multi-sport athletes, and long-term athletic development.

Find more from Jeremy here:
- https://www.instagram.com/jeremy_frisch17
- https://x.com/JeremyFrisch

Jeremy specializes in youth athletic development, strength & conditioning, and the Speed Demons program, helping young athletes build athleticism through movement, play, skill development, and smart training practices.

We discuss why movement skills and physical literacy should come before early specialization, how multi-sport athletes often develop broader athletic abilities, and why gamification of practice and training can be one of the most effective ways to improve learning, speed, coordination, and athletic performance.

In this episode, we cover:
- How to develop athletic kids
- Youth speed training principles
- Movement skills and physical literacy
- Multi-sport athletes and athletic development
- The problem with early sports specialization
- Gamification in practice and sports training
- Strength and conditioning for young athletes
- Building speed, coordination, and athleticism
- Coaching youth athletes for long-term development

Whether you’re a coach, parent, trainer, PE teacher, or sports performance professional, this conversation offers practical insights into developing faster, more skilled, and more athletic young athletes.

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What if speed isn’t genetic… and can actually be taught?

In this episode, we sit down with Dillon Martinez, author of Breaking The Speed Barrier, to discuss the science and coaching methods behind real speed development.

- Link to Dillon's book: https://amzn.to/3P4OPc8

We dive into why most coaches struggle to teach speed effectively, the biggest mistakes in traditional conditioning programs, and how elite coaches develop faster athletes through proper sprint mechanics, teaching progressions, and evidence-based training.

Topics include:
- The “7 UPs” of sprint mechanics
- The Three T’s of speed training
- Maximum velocity development
- Teaching acceleration and change of direction
- Multi-sport athlete programming
- Recovery and injury prevention
- Why speed is a skill — not just genetics

Dr. Martinez also shares insights from the largest research study ever conducted on speed coaching pedagogy and explains what separates great speed coaches from average ones.

If you’re a coach, athlete, parent, or sports performance enthusiast, this episode will completely change how you think about speed training.

In this episode of the Feed the Cats Podcast, I talk with strength and speed coach Zac Goodman about how to properly combine strength training and speed development for maximum performance.

Too many athletes fall into the trap of doing too much—too much volume, too much conditioning, and not enough intent. Zac shares how the most effective programs focus on high intensity, maximum output, and full recovery.

We break down why strength training should mirror speed training principles, and how simplifying your program can actually lead to better results, healthier athletes, and higher performance.

In this episode:

• How to combine strength and speed training effectively
• Why high intensity beats high volume
• The role of rest and recovery in performance
• Common mistakes in the weight room
• How to train athletes to be faster, stronger, and healthier

If you’re a coach or athlete looking to get more out of your training without burning out, this episode will give you a clear framework to follow.

In this episode of the Feed the Cats Podcast, I sit down with my son Alec Holler to talk about his journey through sports and coaching.

Alec shares his experiences as a high school athlete, his college years, and how those experiences ultimately shaped the coach he is today. Along the way, we discuss how his athletic career influenced the development of the Feed the Cats speed training philosophy.

Coach Tony Holler originally began searching for a better training experience for Alec when he was an athlete. That pursuit eventually led to the creation of Feed the Cats — a high-performance approach that prioritizes speed, health, recovery, and joy in training.

Today, Alec has become a successful coach in his own right. He has coached the Illinois state record holder in the 110m hurdles and has been part of an incredible run at Edwardsville High School as an assistant track coach, helping the program earn:

• 3 Illinois State Championships
• 4 State Runner-Up Finishes
• 7 Total State Trophies

We talk about lessons learned from athletics, the evolution of Feed the Cats, and how the philosophy is applied today to build a championship program year after year.

If you're a coach, athlete, or sports parent interested in speed development, high performance training, and building a positive sports culture, this episode is for you.

What happens when an entire athletic department decides to prioritize speed, eliminate mindless conditioning, and pursue the disciplined pursuit of less?

In this Feed The Cats Podcast episode, Bill Brindley, Tyler Thielges, and Brent Strickland share why Augusta Christian (Georgia) is becoming the first premier K–12 school to implement Feed The Cats principles across all sports and P.E. classes.

This isn’t just a football change.

This is a complete athletic culture shift.

We discuss:
- Why they’re eliminating traditional conditioning
- The disciplined pursuit of less
- Prioritizing speed in all things
- High performance practice design
- Recording, ranking, and publishing results
- Building buy-in across coaches and staff
- What it takes to implement Feed The Cats school-wide
- The risks, pushback, and long-term vision

This could be the first full-scale K–12 implementation of Feed The Cats principles in the country.

This episode is for athletic directors, head coaches, PE teachers, and school leaders who believe speed is trainable and culture is intentional.

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In this episode, legendary speed coach Tony Villani joins the podcast to break down what truly matters regarding game speed.

Tony has trained some of the world’s top athletes, including Travis Kelce, Randy Moss, Anquan Boldin, Jamal Lewis, and many more. His philosophy centers on making speed the priority, training with intent, and ensuring athletes are fresh when sprinting — principles that closely align with Feed the Cats–style training.

We dive deep into:
- What game speed really means (and why it’s misunderstood)
- Acceleration vs. max velocity development
- How agility training fits into true speed work
- Why being fresh matters more than volume
- Common mistakes coaches make when training speed
- Where traditional programs go wrong

This conversation is packed with practical insight for coaches, athletes, and trainers who want speed that actually transfers to competition.

🎧 Whether you’re training youth athletes or professionals, this episode will challenge how you think about speed development.

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What does it really take to build a championship distance program — and are miles enough?

In this episode, I sit down with Andy Dirks, head cross country coach at Plainfield North, fresh off a state championship, to break down how he develops complete athletes, not just distance runners.

We explore the parallels between distance training and speed development, including:

• Why sprinting still matters for distance athletes
• How strength training fits into a championship XC program
• Moving beyond “just logging miles”
• Developing athleticism that carries over to track, sprinting, and long-term performance
• Building resilient, adaptable athletes at the high school level

This conversation challenges traditional distance training models and shows how speed, strength, and smart programming can coexist with high-level endurance performance.

Whether you coach cross country, track & field, sprint athletes, or care about long-term athletic development, this episode is about going beyond miles.

🎧 Topics Covered:

• Cross country training philosophy
• Speed training for distance runners
• Strength training for runners
• Athlete-first vs mileage-first programs
• High school coaching and development