『Feed Your Brand』のカバーアート

Feed Your Brand

Feed Your Brand

著者: Tracy Hazzard & Tom Hazzard
無料で聴く

Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, mentorship, and coaching—FREE to Podcasters!


This year, in our live sessions, we've tackled every critical facet of the content creation ecosystem, starting with the absolute bedrock: Mindset and Foundation. Your hosts and mentors, Tracy Hazzard and Tom Hazzard; founders of the top independent podcast hosting and podcast AI production platform; have each recorded over 1500 podcast episodes, launched over 1200 shows guiding pros like you (and helped new creators avoid common pitfalls) through establishing a robust monetization strategy, building a scalable business model, and laser-focusing your unique brand story. We hammer home the non-negotiable importance of a clear mission, vision, and values to ensure your content generates authentic revenue.


To keep your show growing, we cut through the noise with Content Strategy and Planning. No more haphazard ideas—we equip you with a systematic approach. Our coaching covers everything from pinpointing your target audience and dissecting their pain points to building a robust content calendar that actually works. We break down how to ideate compelling topics, structure engaging episodes that hook listeners, and craft captivating show notes that drive real engagement. Plus, we introduce frameworks for evergreen content, ensuring your efforts keep paying dividends long after initial publication.


Production and Promotion are central themes because, let's be real, you need to sound and be seen like a pro. We demystify the technical aspects, exploring essential equipment, advanced recording techniques, and editing best practices for professional-grade audio. Beyond the mic, we dive deep into the art of promotion: effective launch strategies, leveraging social media like a boss, cross-promotion tactics, and SEO optimization for maximum discoverability. We show you how to repurpose content across platforms, extending your reach and impact without reinventing the wheel.


Understanding your audience's journey is paramount, leading us to Audience Engagement and Community Building. We equip you with strategies to cultivate a loyal listenership, drive those crucial reviews, and build a vibrant community around your brand. We unlock the power of interactive content, Q&A sessions, and leveraging listener feedback to refine your offerings and forge stronger connections.


Finally, we bring it all together with Monetization and Business Growth. We unveil diverse revenue streams beyond traditional sponsorships, including leveraging your podcast to sell products, services, and courses. We explore affiliate marketing, membership models, and the undeniable power of lead generation through your content. We provide the insights you need to scale your business, build a high-performing team, and optimize your processes for sustainable, explosive growth.


Our style? Energetic, direct, and relentlessly practical. We bring you real-world examples, personal anecdotes, and step-by-step guidance—all designed to ignite your action and deliver tangible results. Feed Your Brand isn't just about launching a podcast; it's about building a powerful media asset that fuels your business, amplifies your message, and solidifies your position as an authority in your field. Join us and unlock the immense potential of strategic content

Copyright 2018-2026 Podcasters United | Tracy Hazzard| All Rights Reserved
マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 出世 就職活動 経済学
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  • Podcast Systems and Workflows: The Guide to Switching Hosting Platforms Without Dropping Feeds
    2026/06/25

    Managing long-term subscriber retention demands a technically precise approach to executing platform-level migrations. While many creators treat podcast systems and workflows as set-it-and-forget-it settings, shifting your RSS destination without an intentional blueprint can permanently disrupt your distribution footprint. The core vulnerability during a host migration does not reside with your audience—since listeners subscribe directly at the marketplace directory layer (Apple, Spotify, Amazon)—but with the structural continuity of the underlying transmission file. Deploying a structured, cross-verified transition methodology protects your established metadata catalog and insulates your audience connection from sudden technical dropouts or sync failures.


    The technical blueprint of a flawless database migration requires managing explicit dependency scripts rather than relying on automatic cross-platform updates. The single most destructive error independent hosts make during a platform change is submitting a completely new show request to Apple Podcasts Connect, an operational lapse that spawns duplicate directory listings, fragments reviews, and severs legacy download linkages. A successful migration hinges on initiating a server-level permanent 301 redirect code at your legacy provider, which forces algorithmic web scrapers to point directly to your new endpoint destination. Monitoring asset duplication, clearing pre-baked dynamic ad markers, and audit-testing public MP3 links ensures your show's inbound search authority remains completely unbroken.

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    46 分
  • Post-Roll Podcast Ads: Harnessing Untapped Conversions for Your Show
    2026/07/21

    Optimizing podcast ad placement requires re-evaluating traditional advertising models and leveraging the high conversion potential of post-roll promotions. While many coaches and ad networks push creators to place sales pitches within the first minute of an episode, early ads interrupt listener flow and often get tuned out as white noise. Placing host-read calls-to-action or promotional spots in the final 10% to 20% of an episode targets highly engaged listeners who have consumed the full content and are primed for the next step. Re-framing post-roll positions as premium inventory drives higher conversion rates for proprietary products, affiliate partnerships, and high-ticket client offers.


    Executing an effective podcast ad strategy relies on structuring natural transition points throughout an episode rather than relying on disruptive programmatic insertions. While pre-roll placements catch high top-of-funnel traffic, listeners during the initial minutes are often distracted by routine tasks and easily skip standard intro tracks. Placing a host-read mid-roll or post-roll ad directly before the final takeaways or formal outro maintains listener engagement and provides a seamless handoff to the call-to-action. Using host-read transitions that tease upcoming value keeps audience attention focused on key offers before they move to another show.

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    29 分
  • Self-Published Book Marketing: Converting Reader Traffic into High-Ticket Clients With Juliet Clark
    2026/08/06

    Transforming a self-published book into a predictable revenue driver requires shifting away from one-off launch pushes and committing to a continuous, story-driven content strategy. While legacy publishing houses relied heavily on physical bookstore distribution, modern self-published authors must build their own platform to reach readers directly. Integrating a weekly audio show allows writers to test core ideas, expand on deleted chapter material, and demonstrate domain authority long before a manuscript hits the market. Utilizing audio streams as an active listener engine turns casual readers into dedicated fans and high-ticket service clients.


    Unlocking maximum value from your intellectual property relies on repurposing master book content across multiple digital formats. Rather than viewing a published book as a static, one-time asset, successful authors treat their text as a flexible source for episode topics, social media clips, and companion audio series. Producing limited-edition companion shows that go behind the scenes of key chapters creates a multi-layered media ecosystem that appeals to different audience learning styles. Connecting your publishing schedule with strategic guest appearances, mobile app ad campaigns, and targeted website landing pages builds permanent digital authority that sells books for years to come.

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    46 分
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