Featuring Lisa Armstrong — Business Growth Strategist & Former Banker
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Featuring Lisa Armstrong — Business Growth Strategist & Former Banker
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In this episode, Paul Olschwanger chats with Lisa Armstrong, a former banker who spent years working with private equity firms and large companies before shifting her focus to advising small and middle‑market businesses.
Lisa shares how bankers think, how private equity evaluates opportunities, and why founders often misunderstand what capital providers are actually looking for. She also breaks down her unique approach that blends psychology and data to help companies solve financial, operational, and leadership challenges.
A clear, practical conversation for anyone navigating growth, capital, or the middle‑market landscape.
About Lisa Armstrong
Lisa Armstrong is a business growth strategist and contract CFO with a background in banking, where she worked closely with private equity firms and large corporate clients. Today, she helps small and middle‑market companies strengthen their financial systems, improve decision‑making, and build healthier organizations through a blend of analytical rigor and human insight.