Welcome to The Builders’ Blueprint—your inside look at the people and principles shaping the spaces we call home.

Today, we’re sitting down with Jason Mitchell, founder of Wesgrove.

In an industry often defined by delays, budget overruns, and stress, Jason’s Delta-based general contracting firm is rewriting the rules. Wesgrove promises—and delivers—fixed-price, on-time home renovations, with an unwavering focus on an exceptional client experience.

But how? Jason opens up about the deliberate choices behind his success: building a business almost entirely through referrals, cultivating trusted, long-term relationships with tradespeople, and creating a model that prioritizes clarity and calm for homeowners—whether they’re young families setting down roots or long-term residents reimagining their space.

Plus, Jason gets real about the personal side of the hustle: how he navigates the demands of business ownership while raising a young family, and why that balance isn’t just possible—it’s essential.

If you’ve ever wondered what it takes to run a renovation business that people actually enjoy working with, or if you’re balancing big ambitions with a full life at home… this conversation is for you.

Let’s dive in.

Stop the pushback. Drive the change—or get left behind. 💥

In this episode, Director Roy Osing reveals the raw fight for survival when IP technology exploded in the internet world and competitors moved in.

He exposes the internal battles against complacency, fear, and a rigid monopoly culture.

Learn how Roy and his team rallied an army of advocates, communicated with relentless clarity, and empowered every member to own the mission—sparking a billion-dollar revolution.

Traction in months. Transformation for years.

Ready to crush resistance and own your future?

Tune in now and drive change. 🚀

We fire up the smoker with Jamie Leighton, founder of PorkMafia, a barbecue catering business built on passion, perseverance, and perfectly cooked meat.

What began with a small inherited smoker and a smoked salmon recipe evolved into a full-scale operation serving weddings, corporate events, festivals, and communities across British Columbia and beyond.

Jamie shares how trips through the American South shaped his approach to whole hog and Texas-style brisket, the realities of running a food business in challenging times, and why word-of-mouth remains his strongest marketing tool.

PorkMafia

https://porkmafia.ca/

Chris Ashmore

https://chrisashmore.media/

🚀 Stop Marketing. Start Dominating.

Why is conventional marketing broken?

Because it’s shallow, noisy, and completely disconnected from what people truly CRAVE.

In today’s episode of “Don’t Market. Dominate. The Wave Is Here,” we’re tearing down the three fatal flaws holding most brands back:

🔴 Chasing algorithms over emotion

🔴 Prioritizing needs over cravings

🔴 Settling for mediocrity instead of mastery

Discover why CRAVINGS—not need—is the engine behind:

✅ Premium pricing

✅ Unshakeable loyalty

✅ Total market domination

If you’re a leader ready to rise above the noise, this is your playbook to:

🔥 Ignite desire

🔥 Command attention

🔥 Build brands people lust after

Welcome to Different Is Your Superpower—Activate It.

Most people hide in the herd—safe, comfortable, and invisible.

But blending in kills dreams. True impact demands courage.

This show is for those ready to stand alone, defy mediocrity, and turn their uniqueness into undeniable strength.

We’ll challenge conformity, expose fear, and reveal how difference drives innovation and greatness.

If you’re tired of fitting in, it’s time to rise.

Your edge is your advantage. Let’s activate it.

Audacious Leaders are different. They ACT in a special way.

They ACT within the strategic context they’ve created for their business.

Tactics on their own lead to failure because on their own they have to strategic purpose.

Applying a “tactic of the day” such as Artificial Intelligence without a strategic framework to guide its use isn’t helpful to enhancing the effectiveness of an organization.

“Accidental success” does happen, but you don’t want to bet your future on it.

🔥 Forget What You’ve Heard: Heart-Led Leadership Builds Empires 💥

They say leading with heart is “soft.”

That it’s emotional, not logical. That it’s a risk to the bottom line.

We’re here to tell you: It’s a lie.

In this power-packed episode, Roy and Ian dive deep into the real story behind taking a scrappy startup to $1 BILLION IN SALES—not by following cold logic alone, but by making bold, heart-led moves that shattered expectations.

These weren’t “soft” decisions.

They were strategic, fearless, and game-changing—transforming a company into an unstoppable industry titan.

💡 For members: This isn’t just inspiration. It’s a blueprint.

Learn how to tune into your intuition, lead with purpose, and scale your business beyond anything you thought possible.

🎧 Tune in. Lead differently. Grow fearlessly.

Building Movement For Life

Inside Delta Gymnastics Society with TBA Member Jenn Watts.

Gymnastics isn’t just a sport—it’s one of the most powerful foundations for lifelong movement, confidence and physical literacy at any age.

That’s the core message behind Delta Gymnastics Society, a nonprofit that has been shaping the community for 50 years.

Executive Director of DGS, Jenn Watts, has lived the full journey — from competitive athlete in the 90s, to coach, program leader and now head of an organization serving nearly 3,000 members across the Lower Mainland.

With a background in recreation and health education and decades inside the club, she brings a rare, holistic view of what makes a gymnastics community thrive.

Chris Ashmore

https://chrisashmore.media/