Welcome to The Builders’ Blueprint—your inside look at the people and principles shaping the spaces we call home.

Today, we’re sitting down with Jason Mitchell, founder of Wesgrove.

In an industry often defined by delays, budget overruns, and stress, Jason’s Delta-based general contracting firm is rewriting the rules. Wesgrove promises—and delivers—fixed-price, on-time home renovations, with an unwavering focus on an exceptional client experience.

But how? Jason opens up about the deliberate choices behind his success: building a business almost entirely through referrals, cultivating trusted, long-term relationships with tradespeople, and creating a model that prioritizes clarity and calm for homeowners—whether they’re young families setting down roots or long-term residents reimagining their space.

Plus, Jason gets real about the personal side of the hustle: how he navigates the demands of business ownership while raising a young family, and why that balance isn’t just possible—it’s essential.

If you’ve ever wondered what it takes to run a renovation business that people actually enjoy working with, or if you’re balancing big ambitions with a full life at home… this conversation is for you.

Let’s dive in.

Stop the pushback. Drive the change—or get left behind. 💥

In this episode, Director Roy Osing reveals the raw fight for survival when IP technology exploded in the internet world and competitors moved in.

He exposes the internal battles against complacency, fear, and a rigid monopoly culture.

Learn how Roy and his team rallied an army of advocates, communicated with relentless clarity, and empowered every member to own the mission—sparking a billion-dollar revolution.

Traction in months. Transformation for years.

Ready to crush resistance and own your future?

Tune in now and drive change. 🚀

We fire up the smoker with Jamie Leighton, founder of PorkMafia, a barbecue catering business built on passion, perseverance, and perfectly cooked meat.

What began with a small inherited smoker and a smoked salmon recipe evolved into a full-scale operation serving weddings, corporate events, festivals, and communities across British Columbia and beyond.

Jamie shares how trips through the American South shaped his approach to whole hog and Texas-style brisket, the realities of running a food business in challenging times, and why word-of-mouth remains his strongest marketing tool.

PorkMafia

https://porkmafia.ca/

Chris Ashmore

https://chrisashmore.media/