What does it mean to create fashion today?

In this episode of Flying Solo Fashion Talks, Stuart Trevor – founder of AllSaints – talks about how the rules of the industry have changed.

From building and selling a global brand to launching his new label in 2023, his focus has shifted toward one core idea: working with what already exists.

In this conversation, we cover:

– why overproduction defines today’s fashion industry

– how circular models are changing the way brands operate

– the reality of waste across both fast fashion and luxury

– repairing, relabeling, and rebuilding garments instead of producing new ones

– working with deadstock, unsold inventory, and returned pieces

– the challenges of sourcing and scaling this model

– why creativity today is about limitation, not excess

Stuart also shares how he mentors emerging sustainable brands and builds community through workshops focused on repair and customization.

“The point is no longer access to the best materials.

The point is what you create with what’s already there.”

The conversation reflects a broader shift in fashion – where value is no longer defined by production, but by transformation.

The Flying Solo Fashion Awards is a nonprofit, mission-driven initiative focused on recognizing the full creative team behind fashion imagery.