How to build a personal brand, make money as a content creator, and turn an online audience into a real business.

In this episode of Fashion and Founders, host Victoria Smith is joined by Alexis Barber. Alexis is the founder and host of Too Smart For This and has built a portfolio career spanning content, consulting, speaking, entrepreneurship, and publishing. In this episode, she shares why she believes content creation is a skill, not a career and how creators can use content as a distribution channel for something much bigger. We discuss the shift from the “relatability economy” to the “credibility economy,” influencer vs. thought leader, finding your zone of genius, building multiple revenue streams, and why long-form content can be more valuable than going viral. Alexis also shares what working at YouTube taught her about the creator business, her first $30K brand deal, and how she’s approaching her next level with a focus on excellence and authority. If you're building a personal brand, growing as a creator, or trying to turn your expertise and audience into a sustainable business, this episode is for you.

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How to get invited to fashion week, what I wish I knew before attending my first fashion week, who gets invited to fashion shows?

Inside Copenhagen Fashion Week SS27. What makes Copenhagen Fashion Week different and why it’s one of my favorites. We go over the Live Podcast with Ganni and how the brand engages in fashion tech and innovation. Plus tips I’ve learned about getting invited to fashion events and how to make the most of them.

Ganni Founder Podcast

Ganni Chief Sustainability Officer Podcast

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Job Board opportunities in fashion, tech, and more.

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How did Ganni become a global name? Is Ganni a sustainable fashion brand? What innovation is needed for fashion brands?

Recorded live at Copenhagen Fashion Week at 1Hotel Copenhagen, Victoria sits down with GANNI co-founder Nicolaj Reffstrup to talk about building one of fashion’s most recognizable global brands.

Nicolaj shares how his background in tech shaped the way he and his wife, Ditte Reffstrup, built GANNI. He also reflects on the rise of the “GANNI Girl,” taking on outside investment, expanding internationally, and what happens when a brand becomes bigger than its founders.

The conversation explores why GANNI has never called itself a sustainable fashion brand, the business decisions behind its responsibility strategy, and why the company once walked away from bestselling products because of their environmental impact. Nicolaj also shares what he looks for when investing in founders, where he sees opportunity in materials and AI, and why he believes the future could become increasingly difficult for mid-market fashion brands.

Nicolaj answers audience questions on what he would do if he were starting his career again today, his advice for aspiring entrepreneurs, and what actually makes someone stand out when applying to work at GANNI.

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Podcast IG: @fashionandfounders

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Podcast Website: fashionandfounders.com

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Job Board opportunities in fashion, tech, and more.

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IG: @ganni

Website HERE

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