Hello and welcome back to Fashion Founders The Podcast, my name is Victoria Smith and this week I'm joined with Bianca Rangecroft the founder of Whering. Whering is a UK based but globally used digital wardrobe app that is making it easier than ever for you to finally get that clueless closet. Unlike other wardrobe and digital styling apps, you don't have to take a picture of every piece of clothing in your closet to be able to use this. For example, you can upload a link. Or use their database of millions of products already available. They have 10 million users worldwide and instead of using AI for style combinations, other users and sometimes professional stylists can be the ones helping you come up with new outfits, using items that you already own. We cover a lot of different topics in this episode, like career advice, navigating entrepreneurship, user acquisition and retention, as well as the role of tech in fashion. Bianca is also currently in the middle of fundraising, and she was on Dragons Den, which is the UK version of Shark Tank. I really loved this conversation and I hope you do too. So let's get into the episode.

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IG: @whering__

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Hello and welcome back to Fashion Founders The Podcast, my name is Victoria Smith, and this week I'm joined with Kathleen Sheppard, the founder of Tote, and Claire Ilmer, the founder of Future Reference. In this episode, we explore their recent partnership announcement and for some background, Tote is a social shopping app and Future Reference digitizes your wardrobe for one click, resale and closet insights.

After EDGE New York Fashion Week, a must attend event for fashion tech in February, they began working on a strategic partnership. We talk about what makes a partnership valuable for both parties, steps to take if you want to partner with a company, whether you're a founder, creator, or in another area of the industry. We also explore the question of, as a brand, do you add in multiple features that isn't your core MVP, or do you collaborate with someone who already offers that feature and is the expert in that thing? Learn more about how collaboration like this works in fashion tech, and really just in general I’ll let Kathleen and Claire. Take it from here. So let's get into the episode.

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Podcast Website: fashionandfounders.com

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Victoria Pickle Closet: @victorias

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Follow Tote:

IG: @toteapp.ai

IG: @trytoteapp

Download the app HERE

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Kathleen’s TikTok: @katsheppard1

Follow Future Reference:

IG: @futurereference.xyz

Download the app HERE

Substack HERE

TikTok: @futurereference.xyz

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IG: @shopanylifetime
Website HERE

TikTok: @anylifetime

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Hello and welcome back to Fashion and Founders The Podcast, my name is Victoria Smith and this week I'm joined by Nik Pollina. Nik used to work at Google and transitioned from tech into fashion after getting laid off. She talks about her journey starting working for herself, and she is now the owner of Seven Moods, the co-owner of Thx its Thrifted, and a content creator. She has so much advice to share on managing these businesses, growing the businesses, and how to build your mindset around the potential you have as an entrepreneur. Although fashion focused, I think the advice she shares could be applied to whatever you are doing. She talks about the two books and beliefs that helped take her from making $10,000 a month to $50,000 a month in the matter of three months, and that she now believes that she can make this a million dollar business. I really wanted to have more conversations about money this season, especially around working for yourself and working in fashion. I just made a TikTok about this, but there's really this belief and narrative that you can't make money in fashion. And I think Nik is an amazing example of proving that wrong. She is so successful, and I'm so excited to share this episode. I felt really inspired after this conversation, and I hope you do too. I'll let Nik take it from here, so let's get into the episode.

Follow Fashion & Founders:

Podcast IG: @fashionandfounders

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Podcast Website: fashionandfounders.com

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Podcast Links: Shop My

Victoria Pickle Closet: @victorias

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Follow Nik Pollina:

IG: @nikpollina_

TikTok: @nikpollina

Follow Thx its Thrifted:

IG: @thxitsthrifted.nyc

Follow Seven Moods

IG: @sevenmoodsnyc

Website: https://sevenmoods.nyc/

Follow Marmalade Gardens:

IG: @marmaladegardens
Website: https://www.marmaladegardens.com/

Thanks for listening!