Imagine being slammed with client work… deadlines piling up… and still looking at your income like, “Wait—why doesn’t this match how hard I’m working?” That was Ingrid Lange—fully booked, wildly underpaid, and what she calls a “busy fool.” In this episode, Ingrid breaks down how she shifted from underpriced project work, to hourly for protection, and then back to premium project pricing based on value—plus how she doubled her rate with existing clients and got zero pushback. Quick heads up: we had a few choppy connection moments early on, but the insights are gold. Let’s dive in.

About Ingrid:
Ingrid Lange is a technical fashion designer who helps turn designs into physical, sellable products. She works across the full product development journey—from tech packs and global factory and material sourcing to prototype fittings and sustainable decisions.

Ingrid has lived and worked in Bangladesh on assignment for major international brands, fully immersed in large-scale factory environments and overseeing product development from the inside out. She has collaborated with major European brands including Zara, Next, Celio, and more. When she’s not bringing collections to life, Ingrid is exploring the world and has just visited her 65th country.

Connect with Ingrid:
Email her at ingrid.k.lange@gmail.com
Connect on LinkedIn

Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price

If your freelance strategy is “wait and hope a client emails me,” this episode is your wake-up call. Rebecca Kendall was in that exact spot—an experienced freelancer with great work under her belt, but relying too heavily on her network. That changed when she sent a simple visual follow-up to a past client... and it turned into a $4,000 project. We talk about the mindset shift that helped her get intentional, the niche pivot that made her more confident, and why you don’t need a giant audience to grow—you just need a plan. Let’s get into it.

About Rebecca:
Rebecca Kendall runs a creative and conscious textile design studio specializing in original print design, production ready placement prints and repeats with a focus on natural fibers and ethical production. Woven and printed checks are a speciality with florals, textures and playful illustration also featuring heavily. Fiber and sustainable sourcing, direction and advice is a passion and future focus for the studio.

Connect with Rebecca:
Follow her on Instagram

Connect on LinkedIn

Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price

What if you could skip the job application—and still land the client? That’s exactly what JoAnne Hopkins did when she spotted a job post on Indeed, did a little sleuthing, and cold-pitched the founder directly. The result? A $7,800 freelance project doing what she loves most: tech design. In this episode, JoAnne shares how she turned burnout from running her own brand into clarity, confidence, and a booked-out freelance business she actually enjoys. If you’ve ever questioned your niche, your path, or your pricing—this episode will give you real talk, real strategy, and a whole lot of permission to do things your own way.

Resources:
266: From Self-Doubt and a Factory Job to Freelance Biz Owner: Caroline’s One-Year Transformation

About JoAnne:
JoAnne is an apparel technical design leader with over a decade of experience specializing in men’s swim and surf, as well as women’s swim, surf, activewear, resort, and lifestyle apparel. She has collaborated with both established brands and start-ups to bring exceptional products to market, with a strong focus on achieving the perfect fit.

Connect with JoAnne:
Email her at afibrands@gmail.com
Follow her on Instagram

Connect on LinkedIn

Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price