What if you could skip the job application—and still land the client? That’s exactly what JoAnne Hopkins did when she spotted a job post on Indeed, did a little sleuthing, and cold-pitched the founder directly. The result? A $7,800 freelance project doing what she loves most: tech design. In this episode, JoAnne shares how she turned burnout from running her own brand into clarity, confidence, and a booked-out freelance business she actually enjoys. If you’ve ever questioned your niche, your path, or your pricing—this episode will give you real talk, real strategy, and a whole lot of permission to do things your own way.

Resources:
266: From Self-Doubt and a Factory Job to Freelance Biz Owner: Caroline’s One-Year Transformation

About JoAnne:
JoAnne is an apparel technical design leader with over a decade of experience specializing in men’s swim and surf, as well as women’s swim, surf, activewear, resort, and lifestyle apparel. She has collaborated with both established brands and start-ups to bring exceptional products to market, with a strong focus on achieving the perfect fit.

Connect with JoAnne:
Email her at afibrands@gmail.com
Follow her on Instagram

Connect on LinkedIn

Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price