Fandom, Authenticity, and the Risk of Rebranding -- EP 047
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Fandom, Authenticity, and the Risk of Rebranding -- EP 047
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Can a marketing department create fandom, or can it only recognize, enable, and occasionally ruin it? In this episode, Matthew and Chris examine the thin line between a repeat customer and a genuine fan, from Mountain Dew loyalty and learning Klingon to Lego, Formula 1, Poppi, and shows revived by streaming audiences.
They also cover Spotify’s experiment with skippable podcast ads at 01:01, Google’s shift toward AI-powered sales conversations, and the regulatory risks of AI-generated alcohol advertising. Then they tackle the harder question: how do you measure an emotional, social connection without making it feel manufactured?
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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net