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What does it look like to pursue excellence in sales without compromising your faith?

On this episode of The FORGE Truth Podcast, Pete Alwinson sits down with his son, Jon Alwinson, author of Relentless Sales, to talk about faith, work, identity, and the principles behind Jon’s sales training course, The Hunt.

Jon explains why success in sales requires more than personality and motivation. It requires structure, strategy, discipline, and a genuine desire to serve the customer. He shares practical ideas for organizing a territory, identifying the best opportunities, creating an attack list, simplifying the sales conversation, and focusing on what actually matters to the person sitting across from you.

Pete and Jon also explore the difference between authentic service and manipulation, why Christians should work from their identity in Christ rather than for their identity, and how faith changes the way a man approaches his career. Whether you work in sales, business, ministry, or another field entirely, the principles in this conversation apply to anyone who wants to work with purpose, integrity, and excellence.

Ultimately, the challenge is bigger than selling. God has called men to work, lead, provide, serve, and represent Christ wherever He has placed them. Whatever your field, get on the hunt for the glory of God and the good of others.