We get an exclusive first look at the all-new Factor Elora, a seriously aggressive gravel race bike making its global debut from Cape Town, South Africa. From its 55mm+ tyre clearance and aero-focused fork to deep-section wheels, integrated storage and race-proven SRAM Force, we break down what makes this one of the most cutting-edge gravel bikes we've seen. But with complete builds reaching well into six figures in South Africa, is the Factor Elara the future of gravel racing—or has Factor gone too far?

00:36 – An Aggressive Gravel Race Bike

01:00 – The Aero Wheelset & Deep Rims

01:44 – Race-Focused Frame & Rear End

02:17 – Geometry & Race Pedigree

03:20 – Frame Details & Storage

04:34 – Raw Carbon, Fork & 55mm Tyres

06:22 – Aero Cockpit & Front-End Design

08:00 – Pricing & Build Options

08:57 – Final Verdict: The Future of Gravel Racing?

# === LISTEN ON THE GO ===========================

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# === THE CREW ===================================

Dave @davlewjenkins

# === MORE FROM ACTIVE HOBO ======================

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