Jim Penman tells Luke how a rival knocked him back when he asked to join, why he charges franchisees $700 for a contract when he says $5,000 is normal, and why, he says, Jim's Group can't be sold without most franchisees' consent. His new book with Andrea Pearson, Birth-Rate Crisis, blames too much dopamine for Australia's falling birth rate. Kelsey isn't convinced.

Mark Beretta calls in on the drive to Bathurst with stories from Mount Panorama and a look at Sunday's race, plus his new Seven series, Ports to Paradise. In the Man Cave, Dr Graham Wild from UNSW Canberra talks about the flydubai cockpit attack and air marshals, then takes on Adam McDonald's doubts about the moon landing.

Luke and Kelsey also get into Christa Pike's failed execution, jet ski footage from the Gold Coast and Woolworths' bachelor's handbag.

Guests: Jim Penman, Mark Beretta, Dr Graham Wild, Adam McDonald

📕 Birth-Rate Crisis by Jim Penman and Andrea Pearson: https://birthratecrisisbook.com/

🏝️ Ports to Paradise with Mark Beretta on 7plus: https://7plus.com.au/ports-to-paradise

We're going live on Thursday 15 October on YouTube and Facebook. Subscribe so you don't miss it.

This episode contains strong language and adult themes, and discusses an execution, an attack on a passenger plane and suicide.

Lifeline: 13 11 14 (24/7)

00:00:00 Episode 143, and a hens' weekend Olympics

00:12:07 Kelsey's theory on the falling birth rate

00:14:08 Jet ski footage from the Gold Coast

00:16:49 Woolworths' $10 bachelor's handbag

00:19:12 Christa Pike and the execution that failed

00:24:51 Your mail: the wardrobe sleepwalker

00:27:05 Mark Beretta on the road to Bathurst

00:31:19 Jim Richards and the 1992 podium

00:37:47 The campers at the top of the mountain

00:44:33 Who could win on Sunday?

00:46:18 Mark's new show, Ports to Paradise

00:47:07 Jim Penman: from student lawns to Jim's

00:51:23 The rival that wouldn't let him join

00:52:38 A franchise contract he'd sign himself

00:58:19 Why Jim's charges $700 for a contract

01:02:14 The clause that stops Jim's being sold

01:07:42 Before you buy a franchise

01:14:33 Birth-Rate Crisis: Jim's dopamine theory

01:18:27 Jim runs for state parliament

01:21:58 Junk food, hard times and the baby boom

01:24:00 Participation ribbons and pass the parcel

01:30:22 Man Cave: Adam's new garage and a Skyline

01:34:54 Adam still doubts the moon landing

01:36:55 Dr Graham Wild on the flydubai cockpit attack

01:45:34 Do we have air marshals?

01:46:36 Would a bullet hole bring a plane down?

01:49:36 $160 million to put an Australian in space?

01:51:38 The moon landing, on trial

02:02:36 Where space travel goes next

02:09:32 The toy Graham always wanted

02:15:51 Thanks for listening, and a dad joke

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