What happens when you walk away from the dream everyone else expects you to fulfil?Rebecca Achieng Ajulu-Bushell was a British swimming champion, a world number one and the first Black woman to swim for Great Britain. Yet, with the London 2012 Olympics approaching, she made the extraordinary decision to leave competitive swimming behind.In this episode of Extraordinary Life Stories, John Reynolds sits down with Rebecca to explore the story behind that decision, the pressures of elite sport and what happens when the pursuit of success begins to come at the expense of your own identity.Her journey took her from the swimming pool to Oxford University and, ultimately, to leading the 10,000 Interns Foundation, where she champions opportunities for underrepresented talent. Through her work and her memoir, These Heavy Black Bones, Rebecca challenges conventional ideas about ambition, achievement and what it really means to succeed.This is an honest conversation about identity, resilience, belonging and the freedom to redefine your life on your own terms.Extraordinary Life Stories is proudly sponsored by IFS.ai.

In this episode, Victoria Ann Jenkins, founder of Unhidden and a pioneering adaptive fashion designer, joins the conversation to discuss her mission to make fashion more inclusive and why the industry has been so slow to change.

From her groundbreaking collaboration with Primark, bringing adaptive clothing to the high street across 10 countries, to her own life-changing medical experiences, Victoria shares the personal journey behind her work and the barriers faced by millions of disabled people every day.

She speaks candidly about medical misogyny, living with chronic pain, the challenges of raising investment as a founder, and the importance of ensuring disabled people have a seat at the table when decisions are made about their lives.

With an estimated £446 billion in spending power represented by the UK's disabled consumers, Victoria challenges brands to rethink what inclusion really means and why adaptive fashion should never have been considered a niche market.

This is a powerful conversation about resilience, representation and the determination to leave things better than you found them.

Extraordinary Life Stories is proudly sponsored by IFS.ai

What does it take to challenge an established industry and build a business that changes the rules?

In this episode of Extraordinary Life Stories, Greg Jackson, founder of Octopus Energy and Kraken, joins us to share the experiences, beliefs and decisions that shaped his extraordinary entrepreneurial journey.

From programming computer games as a teenager to building one of the UK's most recognisable energy businesses, Greg explains why solving problems matters more than chasing money, why understanding your customers is fundamental to success, and why taking action can be more valuable than having the perfect plan.

He also reveals his unconventional approach to leadership, explains how he has worked to build a culture free from corporate politics, and discusses the balance between business, family and personal fulfilment.

Looking ahead, Greg shares his thoughts on artificial intelligence, the risks and opportunities it presents, and why businesses should focus on creating lasting value rather than pursuing short-term profits.

His advice to aspiring entrepreneurs is simple: understand what genuinely makes you happy, stop living according to other people's expectations, and have the courage to pursue your own path.

Extraordinary Life Stories is proudly sponsored by IFS.ai