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Connect with Jon & Beebe’s Bargains:

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In this episode, AJ sits down with Jon Beebe, co-founder of Beebe’s Bargains, to unpack the incredible journey of turning a personal passion into a thriving, full-time business that’s helping families across the country save time and money.

What began as a hobby shared between Jon and his wife while he was still working as a youth pastor has evolved into a powerful affiliate marketing platform—and a testament to what’s possible when mission meets momentum.

Jon shares the pivotal moments of walking away from a stable career to pursue entrepreneurship, and the mindset shifts it took to build something sustainable, impactful, and aligned with his family’s values. From brand evolution to digital strategy, Jon and AJ dive into the behind-the-scenes of running Beebe’s Bargains—exploring lessons in resilience, technical growth, and maintaining a user-first approach.

They also break down:

➡️ How to navigate the leap from side hustle to full-time business

➡️ The role of faith, family, and mission in their decision-making

➡️ Website optimization strategies for better user engagement

➡️ Real-world examples of responding to feedback and iterating fast

➡️ Why community trust is the backbone of long-term success

Whether you're a budding entrepreneur, a mission-minded leader, or just curious about affiliate marketing done right—this episode offers real-world insights, hard-won lessons, and the kind of authenticity that fuels lasting impact.

Produced by: Social Chameleon

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Connect with Tee and Buffalo Club 716:

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In this episode, AJ sits down with Tee Forton-Barnes, the founder of Water Buffalo Club 716. Tee shares the story behind her thriving Buffalo Bills fan club and its unique line of hats and apparel. The discussion unpacks the journey of starting this community and online store, the challenges of seasonality, and the struggle to gain broader brand visibility. Tee’s passion for her business shines through as she describes the growth from a single blue hat to an expansive range of merchandise that now attracts fans from around the world.

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Connect with Margaret and MY Advisory:

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In this episode, AJ sits down with Margaret Yang from MY Advisory to discuss her extensive experience in e-commerce product strategy. Margaret explains her approach to understanding customer needs, curating product assortments, and optimizing online user experiences. They explore how to effectively communicate a product's value through merchandising and conversion rate optimization, providing listeners with practical tips and insights into these critical areas. AJ and Margaret also touch on how to balance product assortment and the importance of early alignment in product and marketing strategies.

Produced by: Social Chameleon

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Connect with Leo and Jump Ventures:

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In this special e-commerce-focused episode, AJ sits down with Leonardo Caracas, a partner at Jump Ventures. Leo discusses his journey from starting Gocase, an e-commerce brand that reached nine-figure success, to running Jump Ventures, an accelerator for scaling e-commerce businesses. He shares invaluable insights on key strategies such as conversion rate optimization, optimizing pricing and bundling, and the importance of cultural fit in hiring. Leo also outlines his approach to rapidly growing brands from seven to eight figures using a proven playbook developed from his experiences at Gocase.

Listeners will learn about the crucial elements of effective e-commerce management, including how to approach CRO with a 'minimum effort, maximum impact' mindset. Leo emphasizes focusing on significant changes that can be validated quickly through data rather than small tweaks with minimal visibility. The episode is packed with practical tips and lessons on optimizing landing pages, improving product visibility, and making impactful pricing decisions that drive higher average order values (AOV). Tune in to gather actionable advice for efficiently scaling your e-commerce brand.

Produced by: Social Chameleon

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Connect with Kenny

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Facebook (Angus)

Sprinkler-Guard by Grasshole:

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In this episode, AJ welcomes Kenny Kwiatkowski from Grasshole to discuss his revolutionary product aimed at protecting sprinkler heads. Ken delves into the issues with traditional cement donuts and how his patented Grasshole product offers a multi-functional solution to keep sprinkler heads aligned and protected from various damages. He explains the broad customer base for this product, including homeowners, property management companies, and even schools. Ken also talks about his marketing strategies utilizing social media, Google, YouTube, and LinkedIn to reach potential customers.

The episode features a comprehensive live conversion audit of Grasshole’s website with recommendations to improve user experience and drive sales. Ken shares the origin story of Grasshole, how he identified the problems with existing solutions, and the steps he's taking to rebrand the product to 'Sprinkler Guard' for better market clarity. The conversation wraps up with actionable insights on e-commerce optimization and Ken's future plans, inviting potential partners and customers to connect with him for bulk orders and collaborations. Tune in for an insightful discussion on innovative lawn care solutions and effective online business strategies.

In this episode, AJ sits down with Igor Vainshtein, the founder of GolfTrak, a unique app offering innovative golf simulation in your pocket. Igor shares his journey, from starting and selling an eCommerce company to founding GolfTrak, a seven-year endeavor now commercially available. They discuss how GolfTrack uses a freemium model to attract a diverse audience, from avid golfers to casual players, and the impact of the recent pandemic on the golf industry.

The episode delves into target audience identification, user feedback from a 15-month beta test, and overcoming customer skepticism about the app's accuracy. Also featured is a detailed analysis of GolfTrak's website, exploring user experience improvements, messaging clarity, and conversion strategies. The conversation wraps up with actionable insights for driving conversion rates and scaling the business through targeted marketing and user engagement.

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Produced by:

Social Chameleon

In this episode, AJ sits down with Don Sevcik, the founder of MathCelebrity, a platform aiding over 8 million users annually in mastering math from fifth grade through college. They delve into the platform's unique features such as comprehensive step-by-step solutions, practice problems, quizzes, and assessments. The discussion explores actionable strategies to improve conversions from free to paid subscriptions, including simplifying the enrollment process, clear and consistent messaging, and social proof through testimonials and visual aids.

Emphasis is placed on early value propositions, seamless user experience, and conveying the distinct advantages of Math Celebrity over competitors. The episode concludes with practical advice such as employing the squint test and maintaining clear communication about subscription benefits and guarantees, aiming to provide a transparent and valuable user experience, ultimately driving higher conversions and user satisfaction.

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In this episode, AJ sits down with John Roman from BattlBox, a unique outdoor adventure subscription service dedicated to building brand equity through community and quality content. They delve into BattlBox's intriguing journey from its inception in 2015, its sale in 2021, and its repurchase in 2022. The discussion highlights BattlBox's male-centric marketing strategy, its focus on community building, and its use of content-driven growth to attract a dedicated audience on platforms like TikTok and YouTube. Key elements explored include the brand's four subscription tiers, exclusive benefits through Battlvault, and the importance of a members-only community on Facebook.

The episode also covers BattlBox’s e-commerce strategies, such as the impact of A/B testing, optimizing landing pages, and utilizing social proof and transparency to enhance user experience and conversion rates. Listeners will gain practical insights into data-driven decision-making, the efficacy of rigorous testing, and continuous adjustments based on live data to foster sustained customer engagement and satisfaction. John wraps up by sharing ways to connect with BattlBox for those interested in further exploring their successful e-commerce journey.

Connect with John & BattlBox:

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Podcast

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