Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources

Connect with Tee and Buffalo Club 716:

Website

LinkedIn

Instagram

Facebook

YouTube

In this episode, AJ sits down with Tee Forton-Barnes, the founder of Water Buffalo Club 716. Tee shares the story behind her thriving Buffalo Bills fan club and its unique line of hats and apparel. The discussion unpacks the journey of starting this community and online store, the challenges of seasonality, and the struggle to gain broader brand visibility. Tee’s passion for her business shines through as she describes the growth from a single blue hat to an expansive range of merchandise that now attracts fans from around the world.

Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources

Connect with Margaret and MY Advisory:

Website

LinkedIn

In this episode, AJ sits down with Margaret Yang from MY Advisory to discuss her extensive experience in e-commerce product strategy. Margaret explains her approach to understanding customer needs, curating product assortments, and optimizing online user experiences. They explore how to effectively communicate a product's value through merchandising and conversion rate optimization, providing listeners with practical tips and insights into these critical areas. AJ and Margaret also touch on how to balance product assortment and the importance of early alignment in product and marketing strategies.

Produced by: Social Chameleon

Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources

Connect with Leo and Jump Ventures:

Website

LinkedIn

In this special e-commerce-focused episode, AJ sits down with Leonardo Caracas, a partner at Jump Ventures. Leo discusses his journey from starting Gocase, an e-commerce brand that reached nine-figure success, to running Jump Ventures, an accelerator for scaling e-commerce businesses. He shares invaluable insights on key strategies such as conversion rate optimization, optimizing pricing and bundling, and the importance of cultural fit in hiring. Leo also outlines his approach to rapidly growing brands from seven to eight figures using a proven playbook developed from his experiences at Gocase.

Listeners will learn about the crucial elements of effective e-commerce management, including how to approach CRO with a 'minimum effort, maximum impact' mindset. Leo emphasizes focusing on significant changes that can be validated quickly through data rather than small tweaks with minimal visibility. The episode is packed with practical tips and lessons on optimizing landing pages, improving product visibility, and making impactful pricing decisions that drive higher average order values (AOV). Tune in to gather actionable advice for efficiently scaling your e-commerce brand.

Produced by: Social Chameleon

Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources

Connect with Kenny

LinkedIn

Facebook (Angus)

Sprinkler-Guard by Grasshole:

LinkedIn

Facebook

X

YouTube

Website

In this episode, AJ welcomes Kenny Kwiatkowski from Grasshole to discuss his revolutionary product aimed at protecting sprinkler heads. Ken delves into the issues with traditional cement donuts and how his patented Grasshole product offers a multi-functional solution to keep sprinkler heads aligned and protected from various damages. He explains the broad customer base for this product, including homeowners, property management companies, and even schools. Ken also talks about his marketing strategies utilizing social media, Google, YouTube, and LinkedIn to reach potential customers.

The episode features a comprehensive live conversion audit of Grasshole’s website with recommendations to improve user experience and drive sales. Ken shares the origin story of Grasshole, how he identified the problems with existing solutions, and the steps he's taking to rebrand the product to 'Sprinkler Guard' for better market clarity. The conversation wraps up with actionable insights on e-commerce optimization and Ken's future plans, inviting potential partners and customers to connect with him for bulk orders and collaborations. Tune in for an insightful discussion on innovative lawn care solutions and effective online business strategies.

In this episode, AJ sits down with Igor Vainshtein, the founder of GolfTrak, a unique app offering innovative golf simulation in your pocket. Igor shares his journey, from starting and selling an eCommerce company to founding GolfTrak, a seven-year endeavor now commercially available. They discuss how GolfTrack uses a freemium model to attract a diverse audience, from avid golfers to casual players, and the impact of the recent pandemic on the golf industry.

The episode delves into target audience identification, user feedback from a 15-month beta test, and overcoming customer skepticism about the app's accuracy. Also featured is a detailed analysis of GolfTrak's website, exploring user experience improvements, messaging clarity, and conversion strategies. The conversation wraps up with actionable insights for driving conversion rates and scaling the business through targeted marketing and user engagement.

Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources

Connect with Igor and GolfTrak:

Website

LinkedIn

Produced by:

Social Chameleon

In this episode, AJ sits down with Don Sevcik, the founder of MathCelebrity, a platform aiding over 8 million users annually in mastering math from fifth grade through college. They delve into the platform's unique features such as comprehensive step-by-step solutions, practice problems, quizzes, and assessments. The discussion explores actionable strategies to improve conversions from free to paid subscriptions, including simplifying the enrollment process, clear and consistent messaging, and social proof through testimonials and visual aids.

Emphasis is placed on early value propositions, seamless user experience, and conveying the distinct advantages of Math Celebrity over competitors. The episode concludes with practical advice such as employing the squint test and maintaining clear communication about subscription benefits and guarantees, aiming to provide a transparent and valuable user experience, ultimately driving higher conversions and user satisfaction.

Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources

Connect with Don & Math Celebrity:

Website

LinkedIn

In this episode, AJ sits down with John Roman from BattlBox, a unique outdoor adventure subscription service dedicated to building brand equity through community and quality content. They delve into BattlBox's intriguing journey from its inception in 2015, its sale in 2021, and its repurchase in 2022. The discussion highlights BattlBox's male-centric marketing strategy, its focus on community building, and its use of content-driven growth to attract a dedicated audience on platforms like TikTok and YouTube. Key elements explored include the brand's four subscription tiers, exclusive benefits through Battlvault, and the importance of a members-only community on Facebook.

The episode also covers BattlBox’s e-commerce strategies, such as the impact of A/B testing, optimizing landing pages, and utilizing social proof and transparency to enhance user experience and conversion rates. Listeners will gain practical insights into data-driven decision-making, the efficacy of rigorous testing, and continuous adjustments based on live data to foster sustained customer engagement and satisfaction. John wraps up by sharing ways to connect with BattlBox for those interested in further exploring their successful e-commerce journey.

Connect with John & BattlBox:

Website

LinkedIn

Instagram

TikTok

YouTube

John’s Blog

Podcast

Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources

In this episode, AJ sits down with Garik Himebaugh, founder of Eco-Stylist, to discuss the launch of a new personalized styling service on their unique platform. Garik explains how Eco-Stylist focuses on sustainable, eco-friendly fashion, offering customers tailored recommendations for clothing items and shoes they will love. They then discuss the importance of making sustainable choices in fashion and how a newly introduced feature allows users to receive specific product links through a subscription model without committing to a purchase.

Quick note: users can sign up for one-time, monthly, or quarterly recommendations, providing flexibility to meet different audience needs.

The conversation also touches on the evolution of Eco-Stylist from its inception over six years ago to its current business model, driven by Garik's passion for solving consumer problems and promoting ethical fashion choices. AJ and Garik also delve into the motivations behind the brand and the unique ways it addresses common shopping challenges faced by conscious consumers aged 25 to 34, often residing in urban areas. Furthermore, the episode features a live audit of the Eco-Stylist website, where AJ offers her insights on improving the user experience, highlighting key areas for enhancement such as website navigation, style quiz clarity, and conversion optimization. Concluding the episode, Garik shares valuable feedback on how to make the user journey more intuitive and effective, ensuring that the benefits of the company’s services are clearly communicated to potential customers.

Chapters:
00:00 Introducing Garik Himebaugh, Founder of Eco-Stylist
01:39 Garik’s Unique Journey to Eco-Stylist
04:16 Understanding Eco-Stylist’s Target Audience
06:10 Conversion Challenges & Solutions: The Style Quiz
08:48 AJ’s Website Audit and Recommendations
09:04 Capturing Email Without Hurting Conversion Rates
09:45 Using a Style Quiz to Boost Conversion
12:36 Designing for the Mobile Experience
13:14 Creating Clarity for Your Primary Actions
14:17 Addressing Carousel Design for Testimonials
15:14 Breaking Down Clear Subscription Benefits
17:12 Using FAQs to Engage Customers
18:31 Picking Your Primary Button Styling
20:11 Addressing Specific Sizing and Shape
23:01 Narrowing Down Specific Style Preferences
23:58 Setting Clear Expectations for Customers
24:32 Garik’s Three Takeaways from The Audit
25:33 How to Connect with Garik & Eco-Stylist

Connect with Garik & Eco-Stylist:

Website

LinkedIn

Instagram

Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources