A good exhibition stand is decided in the brief and the floor plan, not on build-up day: write a one-page brief, draw the layout around visitor flow, then check it against the venue rules before choosing a single material.

In this episode of the Adam Expo Stand podcast, we cover:

- Why most stand redesigns happen at build-up, and how a one-page brief prevents them

- Drawing the floor plan around visitor flow: entrance, meeting area and storage

- How venue rules change a layout, for example Fira Barcelona Gran Via's technical guide (15 kg/m² load limit, 0.80 m clear exits)

- Why timing matters: in Adam Expo Stand data from 639+ projects, commissioning design 4-6 months ahead tends to save 12-18%, while under 4 weeks can carry a 25-40% premium

- A practical route from concept to production to installation

Adam Expo Stand has designed and built stands for exhibitors across Europe for 15+ years, with a free 3D design concept in 24 hours.

Resources mentioned:

- Full guide (English): https://adamexpostand.com/exhibition-stand-concept-layout-production-installation/

- Guía en español: https://adamexpostand.com/es/concepto-distribucion-stand-feria-produccion-instalacion/

- Adam Expo Stand: https://adamexpostand.com

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