Most coworking operators think they have a sales problem.

What they actually have is a revenue mix problem.

If almost all of your revenue comes from private offices and coworking memberships, you're making it much harder to build a highly profitable business.

The most profitable operators I work with don't stop at workspace revenue. They build multiple revenue streams that continue to grow alongside their memberships.

In this episode, I break down:

• Why the most profitable coworking spaces generate 30–40% of their revenue from non-workspace products
• The revenue opportunities many operators are overlooking, including meeting rooms, virtual mail, and event space
• A side-by-side comparison showing how two nearly identical coworking spaces can end up with dramatically different profit margins
• Why optimizing your offices is only part of the equation if you want a high-margin business
• The biggest mistakes operators make when selling ancillary products online
• Practical ways to improve your e-commerce experience, SEO, Google Business Profile, and marketing so these revenue streams actually grow

The biggest takeaway? You don't need more square footage to increase profitability.

You need to maximize the revenue potential of the space you already have.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

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What if one of the easiest ways to increase your coworking revenue… is already sitting empty in your space?

Many coworking operators have offices that are difficult to fill. Maybe they're a little too large, an interior office, or they've been sitting vacant for months. The default solution is often to list them as day offices and hope for a few bookings.

But there's a much more predictable way to generate revenue from those spaces.

In this episode, we break down why part-time private offices are one of the most underutilized products in coworking today, and how operators are turning a single office into recurring revenue instead of relying on one-off day office bookings.

In this episode, you'll learn:

• Why day offices leave revenue on the table
• How part-time private offices create predictable recurring revenue
• Who this product is designed for (and why demand is growing)
• How operators are earning significantly more from the same office
• The marketing, pricing, and operational considerations for launching this offer
• Why this can be the perfect upgrade path for coworking members who need more privacy but aren't ready for a full-time office

If you have vacant offices—or members who are constantly living in your phone booths—this episode is full of practical ideas you can implement.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What would it look like if virtual mail made up 30% of your revenue instead of two or three percent?

That's the gap this episode of Everything Coworking is built around. The most profitable coworking operators aren't treating mail as a line item nobody revisits. They've built it into a real, growing piece of the business, and the difference in outcome is enormous.

I paint a picture of what that looks like, then get into what separates the operators who get there from the ones who stay stuck at two or three percent.

We cover:

• Why virtual mail deserves its own real target, not a vague sense that it should grow
• Why pricing every mail buyer the same flat rate leaves real money on the table, and what a good, better, best tier structure looks like instead
• How your Google Business Profile and website can quietly become part of the product itself, not just a place to get found
• Why "it's too much work" is a routine problem, not a volume problem, and the real number behind processing mail for 100 members

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

I was traveling in Europe last week and found myself doing what I always end up doing on trips like this… quietly auditing hospitality systems everywhere I go.

Not in a formal way. Just noticing what works, what breaks, and what quietly shapes the experience. And a lot of it translates directly into coworking.

This episode is a little different — it's a solo reflection from the road — but I wanted to share a few observations that came up along the way.

In this episode, I talk about:

• Why small hospitality gaps (like not actually offering a welcome drink that's sitting right there) change the entire first impression
• What "good on paper" partnerships look like vs. what actually gets experienced on the ground (gyms, tours, amenities)
• How easily premium spaces lose quality when no one is actively "seeing" the details anymore (dirty tables, unused areas, neglected touchpoints)
• The difference between teams that are executing tasks vs. teams that are anticipating guest experience
• A tour experience that felt completely transactional — and what was missing to turn it into real connection
• A hotel that got the details right in a way you only notice when you slow down enough to pay attention

The overarching theme was simple: anticipation is what separates good hospitality from forgettable execution. And in coworking spaces, it shows up in the exact same way.

If you're running a space, this is worth a quiet audit of your own systems this week.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What does it really take to build a coworking space that becomes a community asset, not just another office?

That was one of my favorite conversations with Rob Archer, CEO of Codebase Coworking in Charlottesville, Virginia.

Rob has built something special. Codebase sits inside a larger entrepreneurial ecosystem designed to attract talent, support founders, and strengthen the local community. What struck me most was how intentional every decision has been.

We talked about the reality of balancing financial responsibility with a bigger mission. Rob doesn't shy away from the numbers. In fact, he broke down coworking economics better than most MBA professors. But he also understands that some of the most valuable parts of a coworking space can't be measured on a spreadsheet.

From giving more than 70 hard hat tours before opening, to building deep relationships throughout Charlottesville, to creating a member mix that reflects the broader business community, Rob has shown what's possible when you lead with both strategy and service.

We also dug into:

• How to think about coworking profitability when your vision is bigger than revenue alone
• Why understanding your market matters more than copying someone else's model
• The lessons Rob learned launching a 20,000 sq. ft. coworking space
• Building occupancy before opening day
• Developing community managers and investing in your team
• Creating a coworking experience that attracts and retains local talent

If you're building a coworking space, this episode is packed with practical insights on growth, positioning, community engagement, and long-term sustainability.

And if you've ever wondered whether coworking can be both profitable and deeply connected to its community, Rob's story is a masterclass.

Resources Mentioned in this Podcast:

Rob Archer on LinkedIn
Codebase Coworking website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Some coworking operators close one space and swear they'll never do it again.

Matt Irvin closed his first coworking space during COVID...packed up his family, drove from California to Chicago in the middle of the pandemic...and opened another one anyway.

Matt and I go way back to our CrossFit days in the Bay Area. We used to do Murph together, and I still remember him air squatting faster than everyone else while we talked about his idea to open a coworking space in Menlo Park.

At the time, he and his wife Meg were trying to solve a very real problem: how do you create beautiful, welcoming workspace for therapists and small businesses without the cold, corporate feel?

That idea became Cocial in Menlo Park.

Then came COVID.

This episode is packed with gems for operators:

• How Matt turned a massive curved-window flex space into an events business with 100+ events a year
• Why community matters more than ever in suburban coworking markets
• What operators miss when they focus only on desks and offices instead of creating a culture people want to belong to
• How he bootstrapped both spaces, negotiated free rent and TI, and built the first location himself with "burritos and beers" labor

One of my favorite parts of this conversation is how much heart Matt brings to the business. You can feel how deeply he cares about creating spaces where people feel comfortable, connected, and supported.

If you're thinking about suburban coworking, events, hospitality, or simply what it takes to start over and build again, this one is worth your time.

Resources Mentioned in this Podcast:

Matt Irvin on LinkedIn
Cocial website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

If your coworking space lost its Google Business Profile tomorrow… how long would it take before your pipeline dried up?

That might sound dramatic, but after digging into Google's latest review policy changes, I don't think it is.

Google quietly rolled out major updates in April that completely change how coworking operators can ask for reviews. And some of the tactics many of us have used for years? They now violate policy.

This episode is a wake-up call for coworking operators because your Google Business Profile is not just another marketing channel. It is the top of the funnel for your business. It drives local search visibility, social proof, SEO, and ultimately leads.

I recorded this episode immediately after learning about these changes because the implications are huge. If your automations, signage, onboarding materials, or team scripts are out of compliance, you could start losing reviews… or worse, lose review functionality altogether.

In this episode, I walk through:

- The 8 major Google review policy changes coworking operators need to know right now
- Why common review strategies are suddenly risky
- How to audit your automations, QR codes, onboarding materials, and CRM workflows
- What Google's AI enforcement tools are actually looking for
- The safer, compliant ways to continue generating reviews and protecting your search visibility

If your coworking business depends on local search traffic (and it does), this is one of the most important episodes I've recorded this year.

Resources Mentioned in this Podcast:

Google's official review policy
Google's Maps UGC policy overview

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What would you do if you bought a coworking space that was losing money… on purpose?

That's exactly what Lea Latham did.

She walked into a 13,000 square foot executive suite business that was underwater, knowing full well she'd likely have to take it over. And when the time came? She moved into her RV, parked it outside, and got to work.

I loved this conversation with Lea because it's such a real look at what it actually takes to turn a space around:

• Making the hard call to replace a team member (and wishing you'd done it sooner)
• Installing systems, structure, and accountability from scratch
• Leaning into technology to create visibility and control
• Understanding that relationships matter—but they're not everything
• And focusing on the fundamentals that so many operators overlook (like actually responding to leads…)

I've had the privilege of working with Lea through our programs, and she is exactly the kind of operator you want in this industry: curious, decisive, and willing to take action.

If you've ever wondered whether you could take over an underperforming space and turn it into something profitable… this episode will give you a very honest look at what that actually requires.

Resources Mentioned in this Podcast:

Katy Elite Suites website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube