Every brand wants advocacy, few are willing to actually build it. Here's how.
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Every brand wants advocacy, few are willing to actually build it. Here's how.
-
ナレーター：
-
著者：
In this week's episode of Building Brand Advocacy, Lindsey Gamble, creator economy strategist at IZEA, unpacks the latest creator economy shifts, from B2B vs B2C creator strategy to behavioural psychology, and the value of content creators in the modern industry.
We also delve into which brands are winning at advocacy right now, how to turn consumers into advocates, and the impact of showing up in AI-powered search.
In this episode, we cover:
The creator economy landscape; key trends, creator value, and why popularity is surging
B2B vs B2C creator strategy
How brands connect with consumers vs creators
The state of brand advocacy, who's doing it right, and how to earn it
Showing up in AI-powered search
Chapters
00:00 Welcome to Cannes Lions
02:38 Top Creator Trends
05:30 B2B vs B2C Creators Explained
11:21 Creator Tiers and Trust
14:14 Everyone Is a Creator
17:12 The Current State of Advocacy
22:18 Earning Brand Love
26:20 How AI Search Will Impact
🔔 New episodes every Wednesday — subscribe so you never miss an episode.
FOLLOW LINDSEY
Lindsey Gamble: https://www.instagram.com/lindseygamble_/?hl=en-gb
FOLLOW US
Subscribe: www.youtube.com/@buildingbrandadvocacy
Instagram: www.instagram.com/building_brand_advocacy
TikTok: www.tiktok.com/@building.brand.advocacy