Welcome to Top Ranked, the podcast for women entrepreneurs who are ready to get their podcasts discovered, grow their audiences, and turn their shows into a competitive advantage for their businesses.

I'm Jan Ditchfield, a Canada's leading podcast business strategist, and I believe podcast marketing should be about more than publishing episodes and hoping the right people eventually find you.

If you're frustrated by slow podcast growth, wondering why competing shows are outranking yours, or trying to figure out how to turn more listeners into paying clients, you're in the right place.

On Top Ranked, I'm sharing practical podcast marketing strategies to help you grow your audience, improve your podcast SEO, and make smarter decisions about your show's visibility and business growth.

We'll talk about podcast discoverability, podcast ranking, audience growth, and the strategies that help your show stand out. I'll also take you behind the scenes of what's happening in the podcast industry, explore how podcast rankings work, and share what I'm learning from studying the shows that are getting noticed.

I've spent more than 25 years working in business and marketing, and I've helped women entrepreneurs achieve more than 1,000 podcast chart placements. I know how much work goes into creating a podcast, and I want to help you make sure that work is actually moving your business forward.

Whether you're looking for a better podcast strategy, stronger business podcast growth, or a clearer understanding of how to compete in an increasingly crowded space, you'll find practical advice you can put to work.

Follow Top Ranked on Apple Podcasts or Spotify so you don't miss what's coming next.

It's time to turn podcasting into your competitive advantage.

Ready to grow your podcast alongside women who get it?

The Show is my podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the charts.

Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, chart strategy and turning your podcast into a business asset.

You’ll also be part of a room full of women entrepreneur podcasters to connect and collaborate with, plus access to guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.

The Show is free to join.

If you’re a woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more women on the podcast charts.

Join The Show → janditchfield.co/theshow

Does your podcast marketing strategy still reflect the business you're running today? Or is your show representing a version of your business you've already outgrown?

Two conversations this week made me take a closer look at Evergreen Marketing, Simplified. One came from helping a client make sure her podcast keeps up with her evolving business. The other happened while I was teaching podcast SEO inside The Show, when I admitted something I'd never said out loud before: I've never really liked the name of my podcast.

And that realization led to a much bigger question. What happens when your business evolves, but your podcast marketing strategy doesn't?

In this episode, we're talking about the job your show is meant to do in your business, why a business podcast can work at every stage of your marketing funnel, and how your podcast strategy should help turn listeners into customers. We'll also look at competitive positioning, podcast discoverability, and what makes someone choose your show over another. Because podcast growth isn't just about publishing more episodes.

We'll also look at the things listeners actually see and hear: your name, description, podcast content strategy, and calls to action. Sometimes a few thoughtful changes are enough to bring your podcast business strategy back into alignment. Other times, as I've discovered, it's time for something bigger.

This is the final episode under the name Evergreen Marketing, Simplified, and I'm sharing why I've decided to make a change.

If your podcast marketing strategy needs a fresh look, join me for the free Canadian Chart Challenge starting November 2. We'll spend the month working on positioning, visibility, and podcast charting to help more Canadian women get found.

Grab your free seat at https://janditchfield.co/chart.

Ready to grow your podcast alongside Canadian women who get it?

The Show is Canada’s podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the Canadian charts.

Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, Canadian chart strategy and turning your podcast into a business asset.

You’ll also be part of a room full of Canadian women podcasters to connect and collaborate with, plus access to Canadian guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.

The Show is free to join.

If you’re a Canadian woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more Canadian women on the podcast charts.

Join The Show → janditchfield.co/theshow

You can promote every podcast episode and still struggle to grow your audience. Because if your podcast marketing strategy only reaches people who already know you, where are your new listeners supposed to come from?

Sharing a new episode with your email list or Instagram followers isn't a bad thing. But there's a difference between reminding your existing audience to listen and giving someone new a reason to discover your show. And if podcast growth is the goal, that distinction matters.

Instead of building another promotion campaign around this week's episode, what if you focused on finding five new listeners every three days? That's the simple shift behind a promotion routine that puts listener acquisition ahead of another temporary bump in downloads.

We'll talk about starting conversations on Threads before your episode goes live, using podcast SEO and an optimized blog post to reach people searching for your topic, and making Instagram Reels that spark curiosity rather than simply announce a release. You'll also hear why pitching yourself as a guest on other podcasts and connecting with fellow podcasters can create new opportunities for podcast discoverability.

It's not about adding more content to your calendar. It's about using the content you've already made to introduce people to your show, make it easy to follow, and give them a reason to come back. Because a sustainable podcast marketing strategy grows the show, not just one episode.

If you're ready to put your podcast marketing strategy into practice and work toward podcast charting, join me this November for the free Canadian Chart Challenge inside The Show. We'll spend 30 days getting your podcast chart-ready and putting a focused promotion plan into action.

Join us at janditchfield.co/theshow.

Ready to grow your podcast alongside Canadian women who get it?

The Show is Canada’s podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the Canadian charts.

Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, Canadian chart strategy and turning your podcast into a business asset.

You’ll also be part of a room full of Canadian women podcasters to connect and collaborate with, plus access to Canadian guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.

The Show is free to join.

If you’re a Canadian woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more Canadian women on the podcast charts.

Join The Show → janditchfield.co/theshow