Hosting an event — but worried no one will show up?

In this episode of Marketing from X to Z, Liz Bachman (Wildflower Social Media) and Mike Albuquerque (Bear Double) break down the fundamentals of event marketing and how to promote an event effectively so people actually attend.

Many businesses assume that if they create an event and post about it online, people will automatically show up. In reality, successful events require a clear strategy that focuses on discoverability, value, and consistent promotion.

Liz and Mike discuss why events often struggle with attendance, how to position your event so people understand the value, and the specific platforms and marketing tactics that help drive event registrations and real attendance.

If you're planning a networking event, workshop, seminar, or community gathering, this episode will help you understand how to market an event, fill the room, and create a stronger impact for your business or organization.

1. Why it’s so difficult to get people to attend events
2. The biggest mistake businesses make when marketing an event
3. Why the “What’s in it for them?” message matters more than the event itself
4. The real risks of poorly attended events for your brand
5. What assets you should prepare before promoting your event
6. Why Eventbrite can improve event discoverability
7. When to create Facebook events, LinkedIn events, and website pages
8. How Meta advertising can drive event registrations
9. Using speaker promotion and social media collaboration
10. How email marketing increases event attendance
11. Leveraging local publications, event calendars, and community listings

Successful event marketing isn’t about announcing your event.

It’s about clearly communicating why someone should give you their time and using the right combination of platforms—like Eventbrite, social media, email marketing, and advertising—to help people discover and commit to attending.

If you’re trying to grow your business, build community, or generate leads through events, this episode will help you create a stronger event marketing strategy.

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