You've heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead?

Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great feedback but no follow-ups, consults, or new clients. But for me, free speaking has become the single most reliable way to market and grow my business.

So in this episode, I’m giving you my tried-and-true, not-so-obvious strategies that can transform your talks into powerful client attraction tools. These are the top shifts I’ve used to turn more than 150 free talks into $400,000+ in business, without ever feeling pushy, salesy, or too self-promotional.

Getting clients from free speaking is both an art and a science - so tune in to learn my secrets from the past decade+!

🎯 YOU'LL DISCOVER

• Why most free talks don’t lead to clients (and the small changes that make all the difference)
• The one thing most presentations are missing—and how to fix it
• What you should always do instead of sharing your bio at the start
• How to keep your audience engaged and eager to work with you
• Why a clear next step gets people off the sidelines and into your world

🎟️ LEARN MY CLIENTS FROM SPEAKING SYSTEM > POP-UP WORKSHOP: OCT 28

Ready to stop speaking for crickets and start booking clients?

👉 Sign up for my NEW Clients From Speaking workshop: www.greateststorycreative.com/popup

I’ll walk you through the entire system I’ve refined over a decade to consistently turn free speaking into consults, email subscribers, and paying clients—step by step.

#speakingstrategy #clients #marketing #businessgrowth #establishyourself #visibility

✨ Feeling called to pivot, but not ready for a full rebrand? Discover how to test a new niche, offer, or audience without the time, money, or pressure of rebranding your whole business.

Whether you're “niche curious” or just need a low-risk way to experiment before year-end, this episode will walk you through a smart, doable approach you can act on this week.

Enjoy this "Best Of" Episode (originally Episode 7) - it's one I share constantly with clients and anyone asking how to safely try new offers or audiences without a ton of risk!

🎯 YOU'LL DISCOVER

• The real reason niching feels overwhelming (and how to fix it)
• A clever way to test a niche without changing your overall business identity
• How one client used this strategy to land high-value clients—fast
• The #1 mistake service providers make when trying to niche (and what to do instead)

📝 YOUR FREE RESOURCE

• Set a Free Consultation re: Package Your Process™ with the Expert: Want help to create a niche offer that sells? Schedule a free call with me to get started → https://greateststorycreative.com/consult

#niching #branding #businessgrowth #clarity #marketingstrategy

Ever wonder if you're charging too much… or not enough?

You’re not alone. Most coaches and consultants I work with feel some version of this pricing wobble—especially when they’ve moved past hourly work but haven’t yet found a value-based pricing strategy that feels right.

In this episode, I’m sharing my go-to mindset method for pricing with confidence: P.R.I.C.E. It’s a simple but powerful framework I’ve developed to help you stop second-guessing your rates and finally feel grounded in what you charge.

Whether you’re quoting custom projects or trying to package your expertise, this episode will help you raise your rates and feel good about it—without guilt, guessing, or talking yourself into a discount mid-call.

🎯 YOU'LL DISCOVER

• Why hourly pricing punishes you for being great at your job
• The most powerful shift to help you stop underselling your value
• How to confidently state your price—without talking yourself into a discount
• The surprising way branding and packaging impact what people are willing to pay
• A simple framework to make your offer feel totally worth the price

🤝 YOUR FREE RESOURCE

Feeling stuck or unsure how to position and package your services as a valuable offer? Let’s talk it out.

📅 Book a free 20-minute consultation with me: ➡️ greateststorycreative.com/consult

Together, we’ll look at what steps you could take to package your expertise into an offer your favorite clients can't wait to say an on-the-spot "yes" to

#ValueBasedPricing #ChargeYourWorth #PremiumPricing #RaiseYourRates

Have you ever worked with a great client—someone you loved parterning with—only to never hear from them again?

You did amazing work. They were happy. And then… nothing. No follow-up, no referrals, no second engagement. It can feel like that connection just disappears.

But it doesn't have to! Listen to hear how I shifted from seeing the testimonial as the end of a project to treating it as the beginning of a long-term relationship—one that has so often led to repeat business, genuine referrals, and friendships that go way beyond the invoice.

🎯 You'll Discover:

• The 4 S's of Staying Connected that turn clients into lifelong fans (and friends)
• The live client interview that creates connection from the very last project call
• Tiny, heartfelt actions that can keep you top of mind (without being pushy)
• A simple weekly habit to naturally create repeat business and referrals
• How speaking up can be a sleaze-free way to inspire new opportunities, referrals, and return projects

🎟️ LEARN MY LIVE CLIENT INTERVIEW SYSTEM > POP-UP WORKSHOP:

Want to start building deeper client relationships that bring in referrals, repeat work, and community?

👉 Join me for the Get Better Testimonials workshop:

www.greateststorycreative.com/popup

I'll teach you my simplified system—from how I run live interviews to the exact scripts, email templates, and next steps so you'll get great reviews AND set a strong foundation for staying in touch. Hosted September 25 (plus 30-day replay!)

👋 PREFER PRIVATE HELP?

I can help you 1:1 to add this process to your practice... To learn more, set a free time to talk with me here > greateststorycreative.com/consult

Ever wish you could stop writing proposals and still get amazing clients? Then you’re going to love this live interview.

In this special behind-the-scenes episode, I pull back the curtain on the exact client conversation I’ve led over 100 times, this time with a past student in my signature program.

Designer + consultant, Lauren, joined my Package Your Process™ Accelerator after hitting her limit with RFPs and custom proposals. What happened next? She booked 4+ clients on the spot—without sending a single proposal—and generated $30K+ in business from just ONE clear, packaged offer.

How'd Lauren do it?

And how do *I* get great feedback and testimonials by interviewing clients live?

Listen now to hear firsthand!

🎯 You'll Discover:

• How to stop writing custom proposals (without hurting your close rate)
• What makes a service irresistible (hint: it fits on one page)
• Lauren’s journey from proposal fatigue to instant yeses
• A behind-the-scenes look at the exact client interview process I teach

🎟️ WANNA LEARN HOW TO TURN CLIENT INTERVIEWS LIKE THIS INTO TESTIMONIALS?

Join me for "Get Better Testimonials: Pop-up Workshop"

DATE: Thursday, Sep. 25, from 12-1:15pm EST (plus 30-day replay)

Curious how to run a call like this with your clients... so you get better testimonials, more referrals, and deeper relationships?

I’ll walk you through the full system I use: interview questions, email templates, even an AI prompt to help you collect authentic reviews in your client’s voice.

👉 Get Better Testimonials by Registering Now

( https://www.greateststorycreative.com/popup )

💼 READY TO STOP WRITING PROPOSALS + PACKAGE YOUR SERVICES INSTEAD?

Loved what Lauren had to share about her results? I do this work 1:1 for you! Go deeper and walk away with your own branded, one-page service that books dream clients without proposals with Package Your Process™ with the Expert.

👉 Set a free consultation for Package Your Process™ with the Expert

( https://www.greateststorycreative.com/consult )

📝 KEY RESOURCES MENTIONED:

• Get Better Testimonials Workshop: greateststorycreative.com/popup
• Free Consultations for Package Your Process™ with the Expert: greateststorycreative.com/consult

🎙 KEEP GOING! LISTEN TO RELATED EPISODES:

Testimonials / the strategy behind a live client interview like this:

• Episode 37, "Why Asking for Testimonials Doesn’t Work (and What to Do Instead)"

Start packaging your expertise / Learn more about Package Your Process™:

• Episode 11, "Custom vs. Packages? The Shift That Simplified My Services & Landed Dream Clients"
• Episode 12, "Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates"

👋 THANKS TO OUR FEATURED CLIENT:

• Lauren Atherton - Branding Designer/Consultant for

If you've ever had a client rave about your work—but then disappear when you ask for a testimonial—this one’s for you!

I’m sharing how one painful experience (involving 20 emails 😬) led me to 3 powerful shifts that changed everything about how I get great reviews, regular referrals, and repeat business from my favorite clients... zero awkwardness required!

🎯 You'll Discover:

• Why email is the worst way to ask for a testimonial (even for people who love you!)
• The simple 15-minute conversation that unlocks raving reviews
• The 3 testimonial shifts that helped me earn 65+ 5-star reviews (and how you can use them)
• How to turn a testimonial ask into a moment of magic for your client

🎟️ LEARN MY TESTIMONIALS SYSTEM > POP-UP WORKSHOP: SEPT 25

Ready to ditch the awkward email and get authentic, raving testimonials that deepen relationships and attract new clients?

👉 Sign up for my Get Better Testimonials workshop

www.greateststorycreative.com/popup

I’ll walk you through the full system I use—interview questions, email templates, even an AI prompt to help you write reviews in your client’s voice.

📝 RESOURCES MENTIONED:

Get Better Testimonials Workshop: greateststorycreative.com/popup

Jim Henson’s Letter to His Children: Read It Here ( https://www.huffpost.com/entry/jim-henson-letter_n_3983895 )

#testimonials #clientexperience #businesssystems #socialproof #referrals #reviewstrategy #establishyourself

Having a branded method is a smart move—but knowing how to use it is what turns your brilliance into a client magnet. In this third and final part of the Find Your Frameworks series, I’m sharing my 4-step game plan to help you take your frameworks off the shelf and into the spotlight where they belong.

You'll learn how to actually use your frameworks to get more clients, build authority, and grow your business—the exact steps I teach my clients to turn their methods into powerful brand assets they can use again and again.

If you’ve ever thought, “I know I have something valuable here, but I don’t know how to put it to work,” this episode is your next step.

🎯 You'll Discover:

• Why naming your method gives it power (and makes it referable)
• How to clearly explain what your framework does in one sentence
• The #1 way to make your framework more teachable and visual
• How to build your own framework bank to scale your messaging, content, and offers

🎧 RELATED EPISODES – Find Your Frameworks Series

This 3-part series will help you turn your expertise into a body of work that builds trust, attracts clients, and scales your business:

• New to frameworks? Start Here: Episode 33 – From Random Posts to Real Authority
• Part 1: Episode 34 – Brand Your Methods to Stand Out and Scale
• Part 2: Episode 35 – The Framework Pyramid: 3 Types of Frameworks Every Expert Needs
• Part 3 (this episode): Episode 36

👋 YOUR FREE RESOURCE

Have powerful expertise—but not sure how to turn it into a signature framework, system, or sticky phrases? I’d love to help.

👉 Book your free 20-minute consultation with me: https://www.greateststorycreative.com/consult

🎙️ FEATURED EXPERTS

• Michelle Edelin – Speak Your Excellence, Activate Your Inner Excellence, Connect Your Excellence
• James Clear, Author of "Atomic Habits: – 3-2-1 Newsletter
• Brandon Birkmeyer – The Brand Triangle
• Stan Phelps – Goldfish Growth Series

#frameworks #clarity #scaleyourbusiness #expertpositioning #brandingtools #frameworkgameplan #establishyourself

The key to turning your expertise into a business that scales? It’s not just about having one great method. It’s about building a body of branded work—an ecosystem of frameworks that makes your value undeniable.

That’s exactly what the Framework Pyramid helps you do.

In this episode, I’m walking you through the 3 types of frameworks that elevate your authority, clarify your messaging, and make it easier to scale your offers. You’ll even hear how my client Michelle used this exact approach to book her first workshop within weeks and finally articulate what she really does.

🎯 You'll Discover:

• The 3 levels of the Framework Pyramid—and what goes where
• Real client examples of sticky phrases, supportive systems, and signature frameworks
• How to identify the gold in your business (yes, you already have it!)
• Why naming and stacking your frameworks is the key to becoming more referable

🎧 RELATED EPISODES – Find Your Frameworks Series

This is special multi-episode series designed to help you package your expertise and create your own clear, client-attracting ecosystem:

• New to frameworks as a concept? Start Here: Episode 33: From Random Posts to Real Authority
• Part 1 of Find Your Frameworks, Episode 34: Brand Your Methods to Stand Out and Scale (Why frameworks are essential—and how to start spotting yours)
• Part 2 of Find Your Frameworks, Episode 35 (this episode)
• Part 3 of Find Your Frameworks, Episode 36: Turn Your Methods Into Authority, Clients, and Revenue (How to leverage frameworks)

🧠 More Episodes You’ll Love:

• Episode 9: Elevator Pitches That Get Clients: My Brand CHIPS™ Messaging Formula

👋 YOUR FREE CONSULTATION

If you’re sitting on brilliance you can’t quite name or organize yet—I’d love to help.

Set a free consultation with Annie to start branding your methods and building your own framework pyramid:

👉 https://www.greateststorycreative.com/consult

🎙️ FEATURED CLIENTS + MENTIONS

• Michelle Edelin – Speak Your Excellence, Activate Your Inner Excellence, Connect Your Excellence
• Wendy Gates Corbett – The Energy of Belonging
• Kimberly Benoit – We've All Done It™ Leadership Framework (and Podcast)
• Marcey Rader – Design Days + Health-Powered Productivity
• Stan Phelps – Goldfish Growth Series
• Chris Lysy – O.S.E.E. Framework for Data Visualization

#frameworks #clarity #packagingyourprocess #businessstrategy #consultingbusiness...