『Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants』のカバーアート

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

著者： Annie Franceschi | Brand + Business Strategist
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 Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 11+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms2022-Present, Greatest Story Creative LLC マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人的成功 経済学 自己啓発
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  • 42. Clients From Speaking: What Really Turns Free Talks Into Paying Clients

    42. Clients From Speaking: What Really Turns Free Talks Into Paying Clients
    2025/10/07

    You've heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead?

    Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great feedback but no follow-ups, consults, or new clients. But for me, free speaking has become the single most reliable way to market and grow my business.

    So in this episode, I’m giving you my tried-and-true, not-so-obvious strategies that can transform your talks into powerful client attraction tools. These are the top shifts I’ve used to turn more than 150 free talks into $400,000+ in business, without ever feeling pushy, salesy, or too self-promotional.

    Getting clients from free speaking is both an art and a science - so tune in to learn my secrets from the past decade+!

    🎯 YOU'LL DISCOVER

    • Why most free talks don’t lead to clients (and the small changes that make all the difference)
    • The one thing most presentations are missing—and how to fix it
    • What you should always do instead of sharing your bio at the start
    • How to keep your audience engaged and eager to work with you
    • Why a clear next step gets people off the sidelines and into your world

    🎟️ LEARN MY CLIENTS FROM SPEAKING SYSTEM > POP-UP WORKSHOP: OCT 28

    Ready to stop speaking for crickets and start booking clients?

    👉 Sign up for my NEW Clients From Speaking workshop: www.greateststorycreative.com/popup

    I’ll walk you through the entire system I’ve refined over a decade to consistently turn free speaking into consults, email subscribers, and paying clients—step by step.

    #speakingstrategy #clients #marketing #businessgrowth #establishyourself #visibility
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    19 分
  • 41. How to Test New Offers and Pivot Without Rebranding ("Best Of" Episode)

    41. How to Test New Offers and Pivot Without Rebranding ("Best Of" Episode)
    2025/09/30

    ✨ Feeling called to pivot, but not ready for a full rebrand? Discover how to test a new niche, offer, or audience without the time, money, or pressure of rebranding your whole business.

    Whether you're “niche curious” or just need a low-risk way to experiment before year-end, this episode will walk you through a smart, doable approach you can act on this week.

    Enjoy this "Best Of" Episode (originally Episode 7) - it's one I share constantly with clients and anyone asking how to safely try new offers or audiences without a ton of risk!

    🎯 YOU'LL DISCOVER

    • The real reason niching feels overwhelming (and how to fix it)
    • A clever way to test a niche without changing your overall business identity
    • How one client used this strategy to land high-value clients—fast
    • The #1 mistake service providers make when trying to niche (and what to do instead)

    📝 YOUR FREE RESOURCE

    • Set a Free Consultation re: Package Your Process™ with the Expert: Want help to create a niche offer that sells? Schedule a free call with me to get started → https://greateststorycreative.com/consult

    #niching #branding #businessgrowth #clarity #marketingstrategy
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    16 分
  • 40. Pricing With Confidence: The P.R.I.C.E. Method to Raise Your Rates Without Second-Guessing

    40. Pricing With Confidence: The P.R.I.C.E. Method to Raise Your Rates Without Second-Guessing
    2025/09/23

    Ever wonder if you're charging too much… or not enough?

    You’re not alone. Most coaches and consultants I work with feel some version of this pricing wobble—especially when they’ve moved past hourly work but haven’t yet found a value-based pricing strategy that feels right.

    In this episode, I’m sharing my go-to mindset method for pricing with confidence: P.R.I.C.E. It’s a simple but powerful framework I’ve developed to help you stop second-guessing your rates and finally feel grounded in what you charge.

    Whether you’re quoting custom projects or trying to package your expertise, this episode will help you raise your rates and feel good about it—without guilt, guessing, or talking yourself into a discount mid-call.

    🎯 YOU'LL DISCOVER

    • Why hourly pricing punishes you for being great at your job
    • The most powerful shift to help you stop underselling your value
    • How to confidently state your price—without talking yourself into a discount
    • The surprising way branding and packaging impact what people are willing to pay
    • A simple framework to make your offer feel totally worth the price

    🤝 YOUR FREE RESOURCE

    Feeling stuck or unsure how to position and package your services as a valuable offer? Let’s talk it out.

    📅 Book a free 20-minute consultation with me: ➡️ greateststorycreative.com/consult

    Together, we’ll look at what steps you could take to package your expertise into an offer your favorite clients can't wait to say an on-the-spot "yes" to

    #ValueBasedPricing #ChargeYourWorth #PremiumPricing #RaiseYourRates
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    17 分
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