『Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants』のカバーアート

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

著者: Annie Franceschi | Brand + Business Strategist
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Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 12+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms2022-Present, Greatest Story Creative LLC マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人的成功 経済学 自己啓発
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  • 72. Speaking as Marketing: Get Booked to Speak Without Cold Pitching
    2026/06/02

    Part 1: "Clients From Speaking" Series

    _________

    When you know you need clients but don’t want to spend hours making cold pitches, burning money on ads, or waiting for speaking invitations that never come… what do you do? For me, I always turn to my most reliable growth strategy — booking free speaking gigs.

    But HOW do you get those speaking gigs on your calendar in the first place?

    This episode is the first in a two-part, 🏆 "Best Of" Clients From Speaking series, and we’re starting with the piece that comes before the talk itself: finding and booking the right rooms.

    I’m pulling back the curtain on the repeatable process I’ve used for more than a decade, and still use today, to find and book free (and sometimes paid) speaking opportunities in front of rooms filled with potential dream clients.

    Because speaking as marketing works best when it is not random. It works when you know who you want to reach, where they already gather, and how to make a warm, clear ask that makes it easy for organizers to say yes.

    Whether you’re just getting started with speaking or ready to return to what has always worked, this episode will help you take meaningful action now to get in the right rooms and start building momentum.

    🎯 YOU’LL DISCOVER

    • The 4-step strategy I use every time I want more clients from free speaking
    • What to do before you ask for any gig, or risk hearing crickets
    • Why warm-ish asks beat cold pitches, and how to make one
    • The mindset shift that changed everything and helped create a $20K room in LA

    🙌 PUT THIS INTO ACTION

    If this episode gives you good ideas, but you know you’d love help actually putting them into action, I’ve created a new private offer called Clients From Speaking Fast-Track.

    Fast-Track gives you my proven Clients From Speaking system — including the repeatable roadmap, strategies, templates, and mad-lib-style pitch emails I’ve used for years — plus dedicated private time with me to implement it.

    This is not a course you buy and never open. It’s the roadmap and the working sessions, the templates and my eyes on how to make them work for your business, your audience, and your goals.

    Inside Fast-Track, we’ll choose up to two priorities based on what would help you most right now, such as:

    • Writing and refining your speaking pitch emails
    • Outlining your signature talk
    • Polishing an existing talk or slides
    • Streamlining your talk-to-consult process
    • Building a simple speaker presentation menu

    If you’re a coach, consultant, or service provider who already knows free speaking could help you grow your business, but you want my go-to system and my help putting the pieces together, set a free time to talk with me:

    👉 www.greateststorycreative.com/consult

    PS: There are just two Fast-Track spots available for June!

    MOMENT OF MAGIC

    • Discover Marcey Rader's TEDx Talk, "The Relentless Pursuit of More": www.marceyrader.com/tedx
    • Learn more about amazing speaker, Marcey Rader at marceyrader.com

    #speakingstrategy #clientattraction #freegigs #coaches #consultants #marketingwithintegrity #businessgrowth #establishyourself #confidenceinbusiness

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    25 分
  • 71. Corporate to Clients: The Branding You Actually Need to Start Consulting or Coaching
    2026/05/26

    Get the new, free "Branding Essentials Checklist" that comes with this episode! ✅ Find it now at greateststorycreative.com/checklist

    ________

    Coming out of corporate - do you feel like you need the perfect website, a polished brand identity, an email funnel, and a whole social media strategy before you can really start consulting or coaching?

    You don’t!

    In this episode, I’m sharing the exact 6 branding essentials you *actually* need when you’re leaving corporate to start your consulting or coaching practice, and all the things you can skip for now, so they won't slow you down!

    Because when you’re in that early launch season, the goal isn’t to build a giant entrepreneurial ecosystem before anyone can hire you. The goal is to get clear enough to explain what you do, look credible when people check you out, and start having real client conversations.

    If you’ve been stuck trying to make your brand, website, offer, or messaging perfect before you tell people what you do, listen now.

    🎯 YOU’LL DISCOVER

    • Why a full brand identity may be too much, too soon when you’re leaving corporate
    • The branding essentials that help new consultants and coaches look credible fast
    • Why one clear offer matters more than a complete offer suite
    • How a simple one-page website can help you look established without slowing you down
    • Why referral messaging and human-first growth strategies matter more than chasing algorithms
    • How to stop waiting for the “perfect” brand and start getting paid to figure it out

    🙌 PUT THIS INTO ACTION

    If you want a simpler, clearer path to launching your consulting or coaching practice — I made you a free checklist!

    [FREE CHECKLIST}

    Grab the "Leaving Corporate? Here’s the Branding You Actually Need" Checklist here:

    https://www.greateststorycreative.com/checklist

    And if you’d love my help clarifying your message, packaging your expertise, and pulling together the branding essentials you need to start getting clients.. I’d love to support you via Package Your Process™ with the Expert - my streamlined service to get all these put together now, not months from now.

    👉 Set a free consultation with me today to learn more:

    https://www.greateststorycreative.com/consult

    #brandingessentials #leavingcorporate #consultingbusiness #coachingbusiness #brandmessaging #offerclarity #clientattraction #messagingstrategy #servicebusiness #establishyourself

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    17 分
  • 70. Inbox Zero: How I Stopped Using Email as My To Do List
    2026/05/12

    Is your inbox full of tasks, notes to reply to, and overwhelm!?

    Been there more times than I'm willing to admit... But I've finally found a system (and free tool!) that works for my brain, my inbox, and business.

    Discover the simple free app that finally helped me stop using email as my to-do list — and why it’s become one of the few productivity systems I’ve actually stuck with for more than a few weeks.

    Because as a coach, consultant, speaker, or service business owner, you probably have a lot of ideas, client follow-ups, projects, and random “don’t forget this” thoughts flying around at any given time. And when all of that lives in your inbox, it’s not a smooth system — it’s a stress producer.

    If you’ve ever had tasks hiding in email, notes apps, sticky notes, half-finished notebooks, or the back of your very busy brain, listen now.

    🎯 YOU’LL DISCOVER

    • Why emailing yourself tasks makes your inbox feel heavier than it needs to
    • The simple boundary that helped me keep tasks out of my email
    • How Todoist became my “external brain” for business and life
    • Why the best productivity system is the one that works with your brain
    • How I use labels, filters, and “parking lots” to capture ideas without creating pressure
    • A tiny action step to help you start getting tasks out of hiding today

    🙌 PUT THIS INTO ACTION

    Want more behind-the-scenes tools, strategies, and business tips like this?

    👉 Sign up to get new episodes of the show here:

    https://www.greateststorycreative.com/podlinks

    👋 SAY HI IF YOU'RE LISTENING TO THE SHOW!

    And in this week’s Moment of Magic, I share why hearing from listeners likw toy truly means so much. If you’ve been listening and want to say hi, connect with me on LinkedIn and tell me your favorite Muppet:

    https://www.linkedin.com/in/anniefranceschi/

    #inboxzero #taskmanagement #businesssystems #productivitytools #todoist #smoothsystems #streamlineyourbusiness #coachingbusiness #consultingbusiness #servicebusiness #establishyourself

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    15 分
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