『Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants』のカバーアート

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

著者: Annie Franceschi | Brand + Business Strategist
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10月19日まで。※適用条件あり
Grow your coaching or consulting business with clarity, confidence, and a bit of brand magic. Hosted by former Disney storyteller Annie Franceschi, this show helps coaches, consultants, and service-based experts clarify your message, create premium signature offers, streamline your systems, and attract more of your dream clients—without burnout or endless social media. Inspired by the bestselling book, "Establish Yourself" (2022), this podcast is your place to: • Get clear on your brand message and stand out in your market • Build referral systems and collect powerful testimonials • Package your expertise into signature offers and frameworks • Book clients from speaking and grow without social media • Work smarter, not harder, with streamlined systems and productivity tips You’ll get answers to questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I get more referrals and testimonials? • How can I get clients from speaking? • How do I create frameworks to package my expertise? • How can I manage my time effectively despite being overwhelmed? With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable, fulfilling coaching or consulting practice. Whether you’re rebranding, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms2022-Present, Greatest Story Creative LLC マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人的成功 経済学 自己啓発
エピソード
  • 87. Is Creating a Membership Worth Your Time Right Now?
    2026/09/22

    Have you been thinking about creating a membership to add recurring revenue or scale beyond one-to-one work?

    Memberships CAN be a powerful way to package your expertise, serve more people, and create recurring revenue... but that definitely doesn’t mean creating one is automatically worth your time right *now.*

    In this final episode of my 4-part "Worth Your Time" Series, I’m breaking down the key ingredients that need to be in place before a membership really makes sense for you and your business.

    And I’ll share why waiting 8 years to create my own membership turned out to be one of the smartest decisions I made.

    🎯 You’ll Discover:

    • Why having a body of existing content, tools, trainings, and intellectual property can make a membership dramatically easier to build
    • Why a successful membership needs a specific audience, specific problem, and clear transformation
    • Why “a giant library of stuff” is becoming a harder value proposition in the age of AI
    • The question you need to answer about why someone would stay, not just why they would join
    • Why a lower-priced membership does not eliminate the need to build an engaged audience first
    • Why easier delivery doesn’t necessarily mean easier marketing
    • How to tell whether your business already has the ingredients to make a membership worth creating
    • What to focus on now if your answer is “not yet”

    And perhaps most importantly, I’ll share why I don’t think of myself as having spent eight years waiting to create Action Club.

    I spent eight years building the things that eventually made Action Club make sense.

    🤝 Special Bonus to Work With Me This September:

    If this has you thinking, “I really DO want to build something like this eventually — but first I need to get clearer on what I’m known for, who I help, what problem I solve, and how to package what I do,” this is exactly where I can help.

    Inside Package Your Process™ with the Expert, I help you get clear on your positioning, define the problem you solve, package your expertise into a clear offer or framework, and create tangible messaging tools you can actually use to grow your business.

    Whether you create a membership a month from now or five years from now, that clarity becomes the foundation for whatever you decide to build next.

    🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Establish Yourself® Action Club for FREE! 🌟

    That means you’ll get to experience the membership model we’re talking about in this episode from the inside, including how I’ve designed it to provide a LOT of value without requiring a ton of my time.

    You’ll also get access to more than 40 of my tools and trainings for streamlining and growing your business, plus the opportunity to ask me questions during our monthly Action Club sessions.

    📅 To get started, set a free consultation with me now:

    ➡️ https://www.greateststorycreative.com/consult

    PS - I take December off, so if you've been thinking about talking, right now is a great time before I'm booked for the rest of the year!

    ✅ Dive Deeper:

    Worth Your Time Series:

    • Episode 84: "Is Podcasting Worth Your Time Right Now?"
    • Episode 85: "Is Speaking for Free as a Marketing Strategy Worth Your Time Right Now?"
    • Episode 86: "Is Posting on LinkedIn Worth Your Time Right Now?"

    Action Club Insights:

    • Episode 4: "My 5 Time-Saving Secrets to Build a Membership Without Overwhelm"

    Explore more episodes and resources at

    https://www.greateststorycreative.com/podcast

    *Promotion limited to Package Your Process™ with the Expert engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify.

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    19 分
  • 86. Is Posting on LinkedIn Worth Your Time Right Now?
    2026/09/15

    Should you be posting on LinkedIn to grow your coaching or consulting business? Or have you been posting consistently, trying to “do LinkedIn right,” and still wondering: Where the heck are the clients?

    LinkedIn can be a powerful place to build credibility, stay visible, and remind your network what you do.

    But just because LinkedIn can help your business doesn’t mean it needs to become your entire marketing strategy — or that spending hours trying to outsmart the algorithm is worth your time right now.

    In this third episode of my "Worth Your Time" Series, we’re looking at LinkedIn specifically as a marketing strategy: when it makes sense to invest your time there, what role it can realistically play in your business, and what may need to come first before posting more will actually help.

    I’ve been on LinkedIn for decades and have used it throughout nearly 13 years in business. I’ve tried different strategies, worked with LinkedIn experts, and watched what actually leads to visibility, credibility, relationships, and clients.

    And one thing has become very clear: before you worry about passing the LinkedIn algorithm test, you need to pass what I call the Coffee Test.

    ✨ If you’ve been wondering whether you should post more, change your strategy, or take some pressure off yourself altogether, this episode will help you decide whether LinkedIn is a “yes,” a “no,” or simply a “not yet.”

    🎯 You’ll Discover:

    • Why LinkedIn may be more valuable as a credibility and awareness tool than a direct client-acquisition machine
    • The Coffee Test to use before you spend more time worrying about what to post
    • Why your LinkedIn profile needs to tell the right story before your posts can do much for you
    • How to know whether your clients, referral partners, and network make LinkedIn worth your time
    • Why posting to your network is not the same thing as actually working your network
    • What to focus on first if you’re not yet clear on what you want to be known for
    • How to use LinkedIn consistently without letting it consume your marketing life

    🤝 Special Bonus to Work With Me This September:

    If this episode has you thinking, “I know I need to be more visible, but I’m not actually clear enough on what I should be saying yet,” this is exactly where I can help.

    Inside Package Your Process™ with the Expert, I help you get clear on your positioning, define the problem you solve, package your expertise into a clear offer or framework, and create messaging you can confidently use when you network, market, speak, post on LinkedIn, and invite people to work with you.

    🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Action Club for FREE*! 🌟

    Establish Yourself® Action Club gives you access to more than 40 of my tools and trainings for streamlining and growing your business — including 12 weeks of cut-and-paste LinkedIn post templates to help you consistently build awareness around your expertise without starting from a blank page every week.

    📅 To get started, set a free consultation with me now:

    ➡️ www.greateststorycreative.com/consult

    PS - I always take December off, so if you've been thinking about talking to me - right now's the best time before I'm booked up for the rest of the year!

    *Promotion limited to PYPE engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify.

    ✅ Dive Deeper:

    • Episode 84: "Is Podcasting Worth Your Time Right Now?"
    • Episode 85: "Is Speaking for Free Worth Your Time Right Now?"
    • Explore more episodes and resources at www.greateststorycreative.com/podcast

    ✨ Moment of Magic:

    Enjoy "The Corporate Anthem" Song by Cat McDonnell (@Doobystuf on Instagram): https://www.instagram.com/reel/Dcd6ZT2FaC_/?stkn=MWEzbmJkdGIyNmlyZA==

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    14 分
  • 85. Is Speaking for Free as a Marketing Strategy Worth Your Time Right Now?
    2026/09/08

    Would speaking for free be a smart way to market your business? Of if you’ve already been giving great talks, getting glowing feedback, and are you still wondering: Where are the clients?

    Speaking can be an incredibly powerful way to get discovered, build trust quickly, and attract new clients.

    But just because speaking can work doesn’t mean it’s automatically worth your time right now!

    In this second episode of my "Worth Your Time" Series, we’re looking at speaking for free specifically as a marketing strategy (not whether professional speakers should work without a fee), but whether speaking complimentary or for low fees to create visibility, credibility, relationships, and potential clients makes sense for your business.

    Speaking has been the strongest discovery engine I’ve used in nearly 13 years of business. But I’ve also seen firsthand why an amazing, well-reviewed talk doesn’t necessarily turn into clients.

    ✨ If you’ve been considering speaking more — or wondering why your current speaking isn’t leading to business — this episode will help you decide whether it’s a “yes,” a “no,” or simply a “not yet.”

    🎯 You’ll Discover:

    • Why a great talk and a great marketing asset are not necessarily the same thing
    • The three conditions that can make speaking for free worth your time
    • Why speaking can build trust incredibly fast, but still take time to build as a marketing engine
    • How to know whether you need more speaking or more clarity first
    • Why your message, offer, and next step need to be clear before you step onto the stage
    • What to do instead if you need clients sooner rather than later

    🤝 Special Bonus to Work With Me This September:

    If this episode has you thinking, “I want to use speaking to grow my business, but I’m not actually clear enough on what I’m marketing yet,” this is exactly where I can help.

    Inside Package Your Process™ with the Expert, I help you get clear on your positioning, define the problem you solve, package your expertise into a clear offer or framework, and create messaging you can confidently use when you network, market, speak, and invite people to work with you.

    🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Action Club for FREE!* 🌟

    Establish Yourself® Action Club gives you access to more than 40 of my tools and trainings for streamlining and growing your business — including my complete Clients From Speaking system, with strategies and templates to help you get into the right rooms, build talks that naturally tee up working with you, and create a clear next step for interested clients.

    📅 To get started, set a free 20-minute clarity consultation with me now:

    ➡️ www.greateststorycreative.com/consult

    PS - I always take December off, so if you've been thinking about talking to me - right now's the best time before I'm booked up for the rest of the year!

    *Promotion limited to PYPE engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify.

    ✅ Dive Deeper:

    • Episode 72: "Speaking as Marketing: Get Booked to Speak Without Cold Pitching"
    • Episode 73: "Turn Free Talks Into Real Clients: A Proven Path to Get Clients From Speaking"
    • Explore more episodes and resources at www.greateststorycreative.com/podcast

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    18 分
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