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  • Episode 15: Starting with the End in Mind with Mike Balstad
    2024/07/24

    In this episode, I had the pleasure of interviewing Mike Balstad, a certified exit planning advisor and the founder of BizLeavable. Mike shares his journey into the financial industry, driven by a personal experience of a family member's preventable business failure. This experience ignited his passion for helping small business owners navigate the complexities of entrepreneurship.

    Mike dives into the importance of "starting with the end in mind" when it comes to business planning. Listen as he shares his 6-part framework to gain clarity on your values, strengths, and desired outcomes, so you can have a successful business venture.

    Mike also highlights the significance of aligning personal values with business decisions, emphasizing the impact of culture, customer experience, and employee engagement on overall business success. He stressed the importance of clear communication, both in personal relationships and within business operations, to avoid misunderstandings and foster a positive work environment.

    We also chat about the challenges of employee turnover, the value of strategic planning, and the impact of social capital on business growth. By encouraging listeners to seek feedback from trusted individuals and to be honest about their strengths and preferences, Mike provided practical advice for individuals looking to transition from traditional employment to entrepreneurship.

    Timestamps:

    • 00:05:30 - Mike's personal journey and career transition

    • 00:10:35 - Importance of knowing strengths and weaknesses

    • 00:13:18 - Discussion on purpose, passion, and values

    • 00:17:11 - Mike's unique path into finance and exit planning

    • 00:20:37 - Overview of the exit planning industry and market trends

    • 00:28:43 - Starting with the end in mind and the importance of planning

    • 00:32:28 - Factors to consider in personal and business alignment

    • 00:36:57 - Impact of culture and values on business success

    • 00:42:28 - Identifying personal powers and preferences

    • 00:45:37 - Writing a perfect job description and seeking feedback

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    1 時間 28 分
  • Episode 14: The Journey to Self-Employment: A Story of Risk, Rejection, and Resilience with Mike Blankenship
    2024/07/17

    I had the pleasure of chatting with my friend Mike Blankenship, a talented content writer and entrepreneur. Mike shared his incredible journey of transitioning from a full-time job to working for himself and embracing a new lifestyle in Portugal with his family.

    We talked about Mike's escape artist mentality, elaborating on how he made the bold decision to move to Portugal for a better quality of life. Mike shared the challenges and joys of relocating with a young child and the excitement of exploring a new country.

    We also explored Mike's professional work, including his role as a content writer for ClickFunnels and his innovative new offer focused on Instagram growth through scripted content. Mike's insights into the power of short-form video content and the importance of taking action and seeking rejection were truly inspiring.

    The conversation took an unexpected turn as we discussed personality assessments like the Enneagram and Myers Briggs, adding a fun and insightful element to our discussion.

    Overall, this episode is a testament to the power of embracing change, taking risks, and finding joy in new adventures. Mike's story is a reminder that stepping out of your comfort zone can lead to incredible growth and fulfillment. Tune in to hear more about Mike's journey and the valuable lessons he has learned along the way.

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    1 時間 25 分
  • Episode 13: Building Your Email List Part 2
    2024/07/10

    Hello, Escape Artists! In this episode, I continued with the topic of Building Your Email List with PART TWO! This week, I discuss various strategies to drive traffic to your lead magnet and grow your email list effectively. There are 4 different traffic methods that I cover, some are "long game" and some can give you quick wins.

    What's your favorite traffic method?

    To grab your FREE list building checklist, visit: https://www.sidehustlelaura.com/yfel

    For a free 14-day trial of ClickFunnels, visit: https://builder.salesfunnelslaunchpad.com/?aff=d1dc01c6-f522-42bd-aec3-00406726b1d8-1WzEwLDIxM10b

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    24 分
  • Episode 12: Building Your Email List Part 1
    2024/07/03

    In this episode of Escape Artist, Laura Demetrious walks us through the foundational phase of building an email list from scratch. I decided to switch up the format for the next couple of weeks to focus on a crucial topic for entrepreneurs - building an email list. In this solo episode, I discussed the importance of owning your audience through email marketing, as opposed to relying solely on social media platforms with ever-changing algorithms. I emphasized the significance of creating a landing page to collect leads and provided insights on driving traffic to grow the email list. I highlighted the key elements of an effective landing page, such as a compelling headline, engaging copy, a clear call to action, social proof, and visual consistency with your brand. I also teased upcoming tutorials on creating landing pages and shared my plans to delve deeper into driving traffic and converting leads in the next episode. Overall, the episode served as a foundational guide for entrepreneurs looking to build and grow their email list successfully. Happy list building!

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    13 分
  • Episode 11: The Secret to Funnel Building Success with Ryan McCrary
    2024/06/19

    In this episode, I had the pleasure of sitting down with Ryan McCrary, a seasoned funnel builder and the mastermind behind The Funnel Doctor Agency. Ryan shared his journey from a finance background to diving headfirst into the world of entrepreneurship and digital marketing. His transition into funnel building was a result of the necessity to generate income as an entrepreneur, leading him to discover the power of funnels, advertising, and lead magnets.

    Ryan's expertise in funnel building and paid ads shines through as he delves into the importance of consistency in business and the need for a viable product or service before implementing a funnel strategy. He emphasizes the significance of building a list and generating leads consistently to lay a strong foundation for successful marketing campaigns.

    The conversation also touches on Ryan's foray into speaking engagements, where he shares insights on creating million-dollar Facebook ad campaigns and the key role of consistency in achieving marketing success. Ryan's ability to tailor his funnel strategies to various industries, such as the travel and therapist niches, showcases his adaptability and expertise in catering to specific client needs.

    Ryan's passion for helping businesses thrive through effective funnel building strategies shines through. His advice to focus on lead generation and building a strong list resonates as a fundamental step for any business looking to leverage the power of funnels and digital marketing.

    Check out Ryan on social media and explore The Funnel Doctor Agency's website to take a deeper look into the world of funnel building and digital marketing. Ryan's wealth of knowledge and experience make him a valuable resource for businesses looking to elevate their marketing strategies and drive success through effective funnel implementation.

    Website: https://thefunneldoctoragency.com/

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    35 分
  • Episode 10: Redefining Hospitality with Eric Moeller
    2024/06/12

    In this episode of Escape Artist, I had the pleasure of interviewing my friend Eric Moeller, the founder of Freewyld, a brand redefining short-term rental hospitality. Eric shared his journey from the corporate world to entrepreneurship, highlighting the pivotal moments and challenges he faced along the way.

    We jump into Eric's background in real estate and his transition from running an online educational business to founding Freewyld. Eric's passion for creating meaningful and intentional travel experiences was evident as he discussed the inspiration behind his brand and the unique concept of "wild mode" to help guests disconnect from technology and reconnect with nature.

    Throughout the conversation, Eric chats about the importance of community and connection, both in personal relationships and in business. He shared insights on the value of surrounding oneself with like-minded individuals and the impact of leading and participating in communities.

    The episode also touched on the significance of prioritizing personal values and fulfillment over financial success. Eric's journey exemplified the courage and introspection required to pursue one's passions and create a business aligned with one's true purpose.

    Listeners were encouraged to visit the Freewyld website to explore the nature-inspired properties and experience the transformative concept of "wild mode." The episode concluded with a message of inspiration and admiration for Eric's bravery and dedication to building a business that fosters genuine connections and meaningful experiences.

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    38 分
  • Episode 9: From Corporate Life to Coaching with Mitch Matthews
    2024/06/05

    In this episode of Escape Artist, I had the pleasure of interviewing Mitch Matthews, a renowned success coach, speaker, and entrepreneur. Mitch shared his inspiring journey of breaking free from the corporate nine-to-five grind to pursue his passion for coaching and encouraging others.

    Mitch's story began in the pharmaceutical industry, where he excelled in sales and corporate training. However, a promotion led him to a role that didn't align with his true calling, prompting him to seek a new path. Through introspection and reflection on his past passions, Mitch discovered his love for coaching, mentoring, and developing people.

    As Mitch transitioned into the coaching world, he faced challenges and setbacks, including a lack of business training in his initial coaching program. Despite these obstacles, he persevered, experimented, and eventually found success by developing a unique approach to coaching and business building.

    Mitch chats about the importance of self-assessment and experimentation for aspiring coaches and entrepreneurs. He shared valuable insights on the coaching predictability of success assessment (CPSA) that he developed to help individuals determine their suitability for coaching. Mitch also highlighted the significance of embracing one's natural gifts and passions, urging listeners to value their unique abilities.

    Throughout the conversation, Mitch's genuine passion for encouraging others shone through, inspiring listeners to pursue their dreams and take bold steps towards creating a fulfilling life. His practical advice and encouragement resonated with the audience, reinforcing the idea that clarity, intentionality, and commitment are key to achieving success in any endeavor.

    You can check out Mitch’s website at www.mitchmatthews.com to explore resources, including the CPSA assessment, and to connect with him for further guidance on their coaching and entrepreneurial journey.

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    42 分
  • Episode 8: The Art of Social Media Engagement with Brandy Jones
    2024/05/29

    Welcome to another exciting episode of Escape Artist! In this episode, I had the pleasure of interviewing Brandy Jones, a social media expert who has successfully transitioned from the corporate world to entrepreneurship. Brandy shares her inspiring journey of breaking free from the traditional nine-to-five grind to pursue her passion for social media.

    Brandy's story is one of resilience, determination, and triumph. She started her entrepreneurial journey while working multiple jobs, including managing a restaurant and working in the marketing industry. Despite facing challenges and juggling various roles, Brandy's entrepreneurial spirit shone through as she navigated the ups and downs of building her own business.

    One key takeaway from Brandy's journey is the importance of client success stories and retention rates. By focusing on delivering exceptional results for her clients and maintaining long-term relationships, Brandy has built a strong reputation in the industry. She emphasizes the value of genuine connections, human engagement, and storytelling in social media marketing.

    Throughout the episode, Brandy shares valuable insights on how to leverage social media effectively, emphasizing the need for authenticity, purpose-driven content, and consistent engagement. She highlights the power of networking, referrals, and client testimonials in growing a successful social media business.

    Listeners are encouraged to prioritize human connection, meaningful interactions, and genuine engagement on social media platforms. Brandy's advice resonates with the core essence of social media – connecting with others authentically and building relationships that drive business success.

    Join us on this enlightening journey with Brandy Jones as we explore the transformative power of social media, entrepreneurship, and the pursuit of personal and financial freedom. Tune in to learn actionable strategies for enhancing your social media presence and creating a thriving online business. Let's escape the confines of the traditional work environment and design the life we've always dreamed of.

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    47 分