Episode One: Omnichannel HCP Engagement With Melissa Fellner
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Episode One: Omnichannel HCP Engagement With Melissa Fellner
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What is omnichannel and what is all the fuss about it? How is it different from what the pharmaceutical industry has been doing in terms of HCP engagement? On today’s show, Gaurav Kandhari and his guest, Melissa Fellner, look at why they implement omnichannel and why it is relevant. Melissa is a pioneer in the omnichannel marketing space, having been in the pharmaceutical space for over 20 years. She has been in roles ranging from a scientist in clinical trial management, HCP and consumer marketing, and she is now a senior marketing leader for AstraZeneca. Learn how to fully understand and implement omnichannel HCP engagement in the pharmaceutical space. It's okay to start small and learn from experience. Trust in your customers, and you should be fine.
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