『Episode 976: The Difference Between Persistence and Stubbornness』のカバーアート

Episode 976: The Difference Between Persistence and Stubbornness

Episode 976: The Difference Between Persistence and Stubbornness

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Synopsis Persistence becomes stubbornness when you keep trying the exact thing that didn’t work before. Healthy persistence means you listen to feedback, even when it’s difficult to hear. Refine your message, improve your product, test different approaches. Learn to distinguish between criticism of the vision and criticism of the execution. Stay committed to the vision. Stay flexible about the path. Pivoting isn’t surrender; it’s a strategy. Hold the Vision. Improve the Execution. Links Listen to Episode 211: Fear of Rejection.Listen to Episode 507: Be a Dog with a Bone.Listen to Episode 975: Your Vision to Success. The Official BNI Podcast is sponsored by Misner Audio Programs. Complete Transcript of Episode 976 Priscilla:Hello everybody, and welcome back to the Official BNI Podcast. I’m Priscilla Rice, and I’m coming to you from Live Oak Recording Studio in Berkeley, California, and I’m joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello Ivan, how are you and where are you? Ivan:This is like the longest spell I’ve been home in quite a long time. I went to American Airlines’ Admirals Club on my last trip, and the person at the desk said, “Welcome back, Dr. Misner. Your office is right here.” This is the Admirals Lounge, because I’ve been there so many times. Priscilla:Oh my gosh! Yeah, in the airport, you mean? Ivan:Yeah, in the airport. That’s right. So I now have 2.6 million miles in American Airlines alone. Priscilla:What? Ivan:No joke. 2.6 million. Priscilla:What are you going to do with all those miles? Ivan:Well, I don’t have that many left. I’ve used a lot of them, but that’s how many miles I’ve traveled. Priscilla:Wow. Ivan:I probably have close to a million actually in the bank, and I use [them] mostly for my kids. Priscilla:Yeah, it’s good that y they can use them. They must love it. Ivan:It’s a first world problem, having them. Priscilla:Yeah, right, right, right, right. Ivan:All right, we’ve got a fun topic. Priscilla:Okay, good. Ivan:The difference between persistence and stubbornness. So one of the questions I get asked a lot is about persistence. Many people know that my first major book, and I’ve talked about it in this podcast, was rejected by 44 publishers. Forty-four publishers, and this is back before the Excel spreadsheet. And I literally had a hand-drawn sheet of paper with the publisher’s name and when I sent it, when it was rejected. I had 44 publishers before the 45th one finally said yes, and that was for my first major book, The World’s Best-Known Marketing Secret. And today, that book has sold hundreds of thousands of copies, and it’s in its fourth edition. It has been translated into roughly a dozen languages, and yet it was rejected by 44 publishers. Priscilla:Wow! Ivan:So the question for me is always the same: When does persistence become stubbornness? And at what point is being a dog with a bone too much? Because I tell people I’m a dog with a bone, but there is a point where you know it can be stubbornness, and you have to have discernment here. So that’s a fair question. And here’s how I look at it: persistence isn’t about refusing to quit; it’s about refusing to quit the right way. Now, when I was rejected 44 times, I wasn’t doing the same thing 44 times. That’s important. I wasn’t doing the same thing 44 times. I was learning 44 times. Every rejection taught me something. Sometimes it was about the proposal, the letter that I put on the manuscript. Sometimes it was about the positioning. Sometimes it was about the audience that I wanted to have the book focus on and describe that in a letter. Sometimes it was simply about finding a publisher who truly understood the vision of the book. Because if you think back into the early ’90s, there were no books written on networking. I wrote the first book… I did the first book ever written on business networking. So a lot of publishers were like, yeah, this is a fad. That’s what I used to get with the media, by the way: “This BNI thing is a fad,” and that’s certainly what I got. It’s now a fad with, at this moment, over 11,820 chapters at this moment. Quite a fad, and it’s a fad that’s lasted 42, almost 42 years. So, what I’m talking about is, you know, the difference between persistence and stubbornness. Stubbornness says, “I’ll keep doing exactly what I’m doing until someone finally agrees with me.” Persistence says, “I’m committed to the destination, but I’m willing to improve the journey.” Healthy persistence means you listen to feedback, even when it’s difficult to hear. And I got some difficult feedback in my submissions, and I changed the manuscript over those 44 attempts. You refine your message, you improve your product, you test different approaches. Those are important. You refine your message, you improve your product, you test different approaches. It...
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