In this episode, we are delighted to welcome Helen, the founder of The Lovely Gift Company, as she shares her unique journey from market stall to retail shelf.

Helen recounts the inspiring story behind her brand, which was born out of her personal experiences with her premature twins and her desire to create keepsakes that cherish special memories. She discusses how her background in marketing and PR has played a vital role in presenting her products to the market and how she has successfully navigated the transition from selling online to securing retail placements.

Listeners will gain insights into the diverse range of products offered by The Lovely Gift Company, including innovative keepsake boxes, pet memorials, and personalised gifts that resonate emotionally with consumers. Helen emphasises the importance of understanding customer needs and adapting to market trends, sharing anecdotes about her experiences at artisan fairs and the lessons learned from face-to-face interactions with customers.

The conversation delves into the complexities of entering retail, including the challenges of building relationships with retailers and the significance of effective marketing strategies. Helen highlights the ongoing need for persistence and creativity in reaching key decision-makers and the importance of aligning products with the values and needs of retailers.

Join us for an engaging discussion filled with practical advice and motivation for aspiring entrepreneurs, regardless of the industry, as Helen encourages everyone to pursue their dreams and never give up.

(00:00) Introduction
(01:00) The Origin of The Lovely Gift Company
(10:00) Product Overview and Emotional Connections
(20:00) Transitioning from Online to Retail
(30:00) Meeting Customers Face-to-Face
(40:00) The Challenges of Retail Relationships
(50:00) Future Aspirations for The Lovely Gift Company

Connect with Leisa here:
https://www.instagram.com/findmetheleads/
https://www.linkedin.com/in/leisapickles/

Helen can be found here:
https://www.linkedin.com/in/helen-davies-%F0%9F%8E%81-25999030/

Follow The Lovely Gift Company here:
https://www.thelovelygiftgroup.co.uk/

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