『Episode 83: Social Media Is NOT a Marketing Strategy: How to Market Smarter Without Doing More』のカバーアート

Episode 83: Social Media Is NOT a Marketing Strategy: How to Market Smarter Without Doing More

Episode 83: Social Media Is NOT a Marketing Strategy: How to Market Smarter Without Doing More

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概要
 Are you spending more time marketing your business than actually running it? Between social media, email marketing, creating content, and keeping up with the latest trends, marketing can start to feel like another full-time job.But what if the answer isn't doing more marketing? What if it's having a better strategy?In this episode of Main Street Success Stories, I'm joined by Ruthie Sterrett, founder of The Consistency Corner and fractional marketing director, who helps women business owners lighten the mental load of marketing.Ruthie shares why social media alone isn't a marketing strategy, how to choose the right marketing channels for your business, and why your time, money, and energy should drive your marketing decisions.We also dig into the importance of understanding your customer journey, creating a realistic 90-day marketing plan, and resisting the temptation to chase every new platform or shiny marketing trend.Because here's the thing: Your marketing should support your business and your life, not consume them.In This Episode, You'll Learn:Why social media is a marketing tool, not a complete marketing strategy.How to choose where to invest your marketing time, money, and energy.The difference between top, middle, and bottom of the sales funnel and why all three matter.Why planning your marketing around your personal life and business capacity is essential.How to create a sustainable 90-day marketing plan with a bigger-picture view.What to ask yourself before jumping into the latest marketing trend.Why consistent, strategic marketing beats constantly starting something new.Episode Highlights02:05 – Ruthie’s journey from corporate marketing to entrepreneurship05:20 – The mental load of marketing for women entrepreneurs09:59 – The 5-step framework for creating a sustainable marketing strategy11:34 – Why marketing should start with your business goals14:04 – Choosing the right marketing channels for your time, money, and energy19:12 – Understanding the top, middle, and bottom of your marketing funnel24:23 – Creating content that moves customers toward a purchase26:58 – Avoiding shiny object syndrome and evaluating marketing results30:09 – Why social media is NOT a marketing strategy31:37 – How The Consistency Corner helps business owners simplify marketingConnect with Ruthie SterrettThe Consistency CornerWebsite:https://www.theconsistencycorner.com/Instagram:theconsistencycorner@gmail.comLinkedIn: https://www.linkedin.com/in/ruthie-sterrettMarketing Mixer for Mom Founders: https://theconsistencycorner.com/mixerReady to Grow Your Business Without Burning Out?Just like Ruthie takes a comprehensive approach to marketing, I take a big-picture approach to helping business owners grow profitably and sustainably.If you're a few years into your business, have some traction, and are ready to scale without adding more hours or overwhelm, let's talk.I help women entrepreneurs gain financial clarity, make smarter strategic decisions, and build businesses that Earn More and Stress Less™.Connect with Jennifer Kok and Next Wave Consulting:Website: Schedule a Conversation:Get Your Profit Hour:Enjoyed this episode? Follow Main Street Success Stories wherever you listen to podcasts, and share this episode with another business owner who could use a little less marketing overwhelm and a lot more clarity.Until next time, Keep Making Waves!Meet Your Host:Jennifer Kok, Profit and Growth advisor for service-based women entrepreneurs. Women Entrepreneurs hire me to scale and grow their businesses profitably without burnout. I bring financial clarity, strategic focus and structure to the decision-making process. My clients, on average, see anywhere between $1k-$4k increase in net income each month without hustle, overwhelm, and burnout.Learn More about my Programs.Get your copy of Make Waves: How Women Entrepreneurs Stop Reacting. Start Profiting and Build a Business That Lasts. Find My Profit Leak FREE Masterclass:Your business can be making money… and still be leaking profit.I’ll help you uncover the daily habits and patterns quietly draining your profit and identify what to change first.Save My Free SeatConnect with me:Website:Facebook:Instagram:LinkedIn:YouTube:
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