Episode 8 - BD for Fractional Lawyers: What Nobody in Big Law Ever Warned You About (Julie Perez)
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Episode 8 - BD for Fractional Lawyers: What Nobody in Big Law Ever Warned You About (Julie Perez)
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In this special episode, Driele takes the helm and is joined by Julie Perez for a candid conversation about business development, mindset, and what nobody in Big Law ever warned you about.
Julie is a lawyer turned business strategist with over 15 years of experience in Legal Tech, SaaS, and AI. As Managing Partner of The Oceanside Collective, she advises law firms and businesses on go-to-market strategy, AI adoption, and new business development. Having worked on both sides of the industry: as a practicing lawyer and later selling to lawyers, she brings a rare and refreshingly honest perspective on what it actually takes to grow in the legal space.
In this episode, Julie and Driele explore the real barriers behind business development, why excellent legal work alone is no longer enough, and what lawyers can start doing today to take more ownership of their growth.
To connect with Julie and learn more about her work, visit www.theoceansidecollective.com and www.linkedin.com/company/the-oceanside-collective.com