『Episode 79: How to Use Meta Ads to Grow Your Podcast in 2026 with Brooklyn Grotte』のカバーアート

Episode 79: How to Use Meta Ads to Grow Your Podcast in 2026 with Brooklyn Grotte

Episode 79: How to Use Meta Ads to Grow Your Podcast in 2026 with Brooklyn Grotte

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If you have ever wondered whether paid ads could actually help you grow your podcast, or if Meta Ads Manager makes your eyes glaze over, this episode is for you.My guest is Meta ad strategist and agency owner Brooklyn Grotte. She manages millions of dollars in ad spend every month for her clients, and she makes advertising feel accessible, practical, and human. This conversation is a recording from a live training Brooklyn gave inside one of my masterminds, where she broke down exactly what is working for Meta ads right now, why so many podcasters are wasting money on the wrong types of campaigns, and how even a small budget can help you grow your audience, build your email list, and attract the right listeners.In this episode, Brooklyn shares the ad strategies she is seeing succeed in real time, the difference between awareness, engagement, and lead generation campaigns, and why founder-led content is outperforming AI-generated ads right now. Whether you are completely new to paid ads or you have been experimenting without much luck, you will walk away with a clear understanding of how to use ads strategically to grow your podcast and your business.Here's a glance to the episode:Why lead generation ads outperform awareness ads for podcast growthHow Meta's Advantage Plus targeting works and why manual interest stacking is deadWhy founder-led video is outperforming AI avatars and AI-generated content right nowThe four ad plays for podcasters: subscribe, episode, lead magnet, and private podcastWhy a curated podcast playlist makes one of the most effective lead magnetsThe real numbers behind Meta's learning phase and how many conversions you need before scalingBudget guidance for lead gen ads, engagement ads, and low-ticket offersWhy boosting Instagram posts rarely works (and the one case where it does)The five stages of buyer awareness and how to create ads for each stageHow to use AI tools like Claude to research competitor ads and generate hook variationsWhy your offer, not your ad creative, is usually the real bottleneckThe rule of thumb for scaling ad budget without breaking your resultsWhy episode soundbites outperform generic show trailers as ad creativeHow to structure a direct-to-camera ad video that hooks viewers in the first 3 secondsTimestamps:03:06: How Kylee and Brooklyn met and why community matters08:53: What is working in Meta ads right now (the Andromeda algorithm explained)10:16: Advantage Plus targeting: why manual interest stacking is no longer needed10:50: Why lead gen ads to a free offer are working better than awareness ads11:35: Founder-led video vs. AI avatars: a real test and real results12:59: How to use the Meta Ads Library to research competitor ads14:49: Comment-to-DM keyword ads and why they work16:11: Why boosting Instagram posts rarely makes sense (and the one exception)20:38: The four ad plays for podcasters: subscribe, episode, lead magnet, private podcast23:44: Why a curated podcast playlist is one of the most effective lead magnets26:25: Three budget zones and how much to spend based on your goal26:55: The learning phase explained: how many conversions you need before Meta optimizes33:46: How Meta billing actually works (it is not cost per click)37:37: Is it too early in your business to run paid ads?42:16: Recommendation: lead gen over awareness or engagement for podcasters42:54: Static vs. video vs. carousel: what performs and how Brooklyn splits her content mix44:08: The five stages of buyer awareness and how to speak to each one47:01: Using AI (Claude and ChatGPT) for hook research and ad variations, not first drafts49:13: Why Brooklyn does not recommend TikTok ads right now49:32: Paid podcast cross-promotion as an underused strategy50:11: Setting up the Meta Pixel (and why you need it)51:17: Why episode soundbites outperform generic show trailers52:29: iOS 17, broken attribution, and why UTMs matter53:47: The scaling rule: do not scale budget until you hit 30 conversions in 7 days54:37: Why the bottleneck is rarely the ad itself (audit your offer first)1:00:09: How to structure a direct-to-camera ad video that hooks in the first 3 seconds1:05:35: Where to find and follow BrooklynResources and LinksMentioned in This EpisodeJoin the NewsletterTake the Podcast Growth Quiz Full Show Notes and Blog Post Connect with KyleeWebsite: podcastmarketinghub.comPodcast: Podcast Growth ToolsInstagram: @kyleejchandlerConnect with Brooklyn:Instagram: @bizwithbrooklynEmail List Accelerator (50% off with code KYLEE)Let's Connect!Share your favorite takeaway from this episode or tell me your hot take on virality. DM me on Instagram at @thepodcastmarketinghub.Subscribe and ReviewIf you loved this episode, hit subscribe and leave a review. Reviews help more podcasters like you discover this show.
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