『Episode 77: How She Grew Her Podcast Downloads 43% in 3 Months with Simple Strategies with Kellie Lupsha』のカバーアート

Episode 77: How She Grew Her Podcast Downloads 43% in 3 Months with Simple Strategies with Kellie Lupsha

Episode 77: How She Grew Her Podcast Downloads 43% in 3 Months with Simple Strategies with Kellie Lupsha

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What if a few micro tweaks could grow your podcast by 43% in three months without a heavy lift? That is exactly what happened for my guest Kellie Lupsha, and in this episode she is sharing everything she did.Kellie is the host of Thriving in Midlife, a former physical therapist turned entrepreneur who helps women navigate their 40s, 50s, and beyond through health optimization and wellness. She publishes two episodes a week, runs a women's membership and an intensive 12-week program, and recently built two quiz funnels that completely changed what she knows about her audience.Kellie was one of my students in my beta mastermind, and she is one of the best implementers I have ever worked with. After making small, strategic changes to her podcast titles, descriptions, and show notes, she saw 43% growth in downloads in just three months. Then she switched to Captivate, applied everything she had learned about SEO, and matched four years of total downloads in just four months.In this episode of Podcast Growth Tools, Kellie shares the exact changes she made, what surprised her most about her quiz data, how she manages two episodes per week without burning out, why her first membership failed and how it led her to build a better podcast, and her honest advice for anyone wondering whether podcasting is worth the long game commitment.Here's a glance to the episode:How Kellie grew her podcast downloads by 43% in three months through micro tweaksHow she matched four years of total downloads in just four months after switching platforms and optimizing for SEOThe two biggest needle movers: SEO-optimized titles and quiz funnelsWhy her quiz data surprised her and told her exactly who to create content forHow she built two new quizzes after learning the process (one product-based, one for audience segmentation)Why quizzes outperform traditional PDF lead magnets for driving email opt-insHow she publishes two podcast episodes per week with minimal editing and a VAWhy her first $19 membership failed and what it taught her about what her audience actually wantedWhy raw, unpolished podcast content is connecting with female audiences more than everHer strategy for finding and vetting guests through relationships instead of cold pitchesWhy building an email list from day one is the number one thing she wishes she had done soonerHer advice for anyone thinking about starting a podcast: the 10-episode test"It is never crowded because nobody is in your space"Timestamps:4:00: How she started podcasting during COVID and let the show evolve6:35: Why her first $19 membership failed and what it taught her7:30: How she realized her audience wanted conversations, not courses8:45: Letting your podcast name and format change without fear9:15: How she publishes two episodes per week10:05: Batching content, minimal editing, and hiring a VA12:05: Why raw and real content is winning with female audiences16:05: How her podcast feeds into her business16:30: Why she never looked at her analytics before the mastermind17:15: Her goal to guest on more podcasts in 202618:05: Finding and vetting guests through relationships21:30: Creating content from program questions and real life experiences25:00: Why two or three conversations give you your best episode topics27:05: The two biggest aha moments from the mastermind27:25: SEO in podcast titles and show notes28:05: Why quizzes outperform traditional lead magnets28:30: How her first quiz drove leads and what she learned29:00: Building two new quizzes30:05: The quiz data surprise: what she expected vs. what happened31:05: How the quiz told her exactly who to create content for32:55: Why the curated quiz experience creates raving fans34:25: The growth results: 43% in three months, four years of downloads in four months36:05: Why monthly analytics tracking is now part of her workflow36:25: Advice for anyone thinking about starting a podcast37:00: The 10-episode test38:25: It is never crowded because nobody is in your spaceYour Next StepsIf you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter at: www.podcastmarketinghub.com/subscribeTake the Podcast Growth Quiz: www.podcastmarketinghub.com/quizMentioned in This Episode Full Show Notes and Blog PostConnect with KelliePodcast: Thriving in Midlife (available on all major podcast apps)Instagram: @kellielupshaConnect with KyleeWebsite: podcastmarketinghub.comPodcast: Podcast Growth ToolsInstagram: @kyleejchandlerLet's Connect!Share your favorite takeaway from this episode or tell me your hot take on virality. DM me on Instagram at @thepodcastmarketinghub.
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