Artificial intelligence is everywhere right now, but this episode is not really about technology. It's about people and how their behavior is changing.

As consumers increasingly turn to ChatGPT, Google AI Overviews, Gemini, Claude, and other AI tools to find answers, the way businesses are discovered is evolving quickly. Traditional search habits are being replaced by conversations, recommendations, and AI-generated guidance. This episode discusses:

• Why AI is changing how consumers search for information
• The difference between search-driven marketing and conversation-driven discovery
• How AI is rewarding businesses that demonstrate expertise and answer real questions
• Why trust, authority, and helpful content matter more than ever
• What business owners should focus on instead of worrying about AI replacing their jobs
• Practical steps you can take today to improve your visibility in an AI-powered world

The technology may be changing rapidly, but the fundamentals of marketing remain the same: show up consistently, answer questions, build trust, and help people solve problems. Businesses that do those things will continue to thrive.

Contact Wendi: wendi@marketmomentum.biz

• (00:00:00) - How AI is Changing the Way People Search for Information
• (00:05:36) - Will AI Replace Marketing?