Most people think sales is about persuasion.

But what if great business development has nothing to do with “selling” at all?

In this episode of Get Off The Treadmill, Chuck Blakeman sits down with returning guest Jessica Agopian and 3to5 Club leader Mark Bellestri to unpack a radically different approach to growth: serve first, sell second.

Jessica shares how she transformed her view of sales—from cold calls and pressure tactics to relationship-driven business development rooted in trust, support, and genuine care for people. Drawing from her experience growing multiple Sylvan Learning centers, she explains why connection-based sales creates better results, stronger culture, and businesses that actually change lives.

Together, Chuck, Jessica, and Mark explore how the best business development happens when you stop chasing transactions and start helping people solve real problems.

This episode is packed with practical 3to5 Club principles around trust, service, relationships, and building a business that grows through reputation—not hustle.

• Why “serve, don’t sell” changes everything in business development
• The difference between transactional sales and relationship-based growth
• How trust and empathy create long-term business success
• Why people want understanding—not pressure
• How purpose-driven businesses naturally attract growth
• Why focusing on impact helps you get off the treadmill

If you’ve ever felt uncomfortable with traditional sales tactics, this conversation will help you rethink business development entirely—and show you how authentic service creates lasting growth.

🎧 Listen now and discover why the best sales strategy is simply helping people win.

Jessica Agopian is the founder of 33 Services & Consulting and a multi-center Sylvan Learning franchise owner. Known for culture-driven growth, community engagement, and connection-based sales, she has rapidly expanded her business while maintaining strong systems, team culture, and operational excellence.

Jessica helps business owners build freedom through systems—not hustle—proving that intentional leadership, process, and culture create businesses that change lives.

Catch Jessica’s first Get Off The Treadmill episode here.