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Episode 7: How Social Media Actually Gets Speakers Booked

Episode 7: How Social Media Actually Gets Speakers Booked

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Most speakers use social media the wrong way. They post random content, react to the news cycle, or treat their platforms like a personal diary. Then they wonder why event planners never reach out. In this episode, Sean breaks down how social media actually fits into a professional speaking business. Event planners are researching speakers online before they ever reach out. Your content, tone, positioning, and visibility all influence whether they see you as a professional speaker or someone they should avoid putting on their stage. You will learn how to position your social media profiles to attract event planners, how to search for real speaking opportunities using hashtags and platform tools, and how simple ad strategies can put your speaker reel in front of the right audience. If you want to use social media as a system for getting booked, not just a place to post content, this episode will show you how. Episode Chapters 00:00 Introduction 00:42 Why Social Media Matters for Speakers 01:30 What Event Planners Look For on Your Social Media 02:15 Why Divisive Content Can Cost You Bookings 03:05 Separating Personal and Professional Content 03:50 Why LinkedIn Should Be a Speaker's Primary Platform 04:40 Writing LinkedIn Articles to Build Authority 05:25 Using Hashtags to Find Speaking Opportunities 06:10 Searching "Call for Speakers" Posts 07:05 Running Simple Social Media Ads for Your Speaker Reel 08:00 Understanding Ad Impressions and Audience Data 09:05 Retargeting Event Planners with Facebook Pixel 10:10 Creating Simple Speaker Introduction Videos 11:10 Example Script for Reaching Event Planners 12:05 Using Video Emails to Stand Out 13:10 BombBomb Video Messaging Strategy 14:05 Stop Being Another Option and Become the Only Option 15:10 Finding Event Planner Associations 16:10 Researching Executive Directors and Decision Makers 17:05 Building Your Event Planner Lead List 18:00 Using LinkedIn and Facebook Messenger for Outreach 19:00 How to Ask for Referrals to Other Event Planners 20:00 Why This Research Is the Work Most Speakers Avoid 21:00 Social Media as a Lead Generation System 22:00 Preview of the Next Episode Key Takeaways 1. Event planners always check your social media Before they hire a speaker, they research your online presence. Your posts, tone, and professionalism influence whether they see you as credible. 2. Separate personal and professional platforms If you want to share strong personal opinions, consider keeping those on private profiles while directing event planners to professional platforms like LinkedIn. 3. LinkedIn is one of the best platforms for speakers Writing long form posts or articles about your expertise builds authority and positions you as a thought leader in your speaking category. 4. Social media can reveal real speaking opportunities Searching hashtags like call for speakers, keynote speaker, or presenter can help you discover events actively looking for speakers. 5. Small ad budgets can create visibility Running simple ads to your speaker reel can put your content in front of thousands of potential viewers, including event planners. 6. Video outreach helps you stand out Sending short personalized video messages to event planners immediately differentiates you from speakers who only send text emails. 7. Research is where most speaking opportunities are found The speakers who consistently get booked spend time researching event planners, associations, and decision makers. Resources Mentioned BombBomb video email platform LinkedIn Facebook Ads Manager Calendly Booked and Paid Speaker Blueprint Program - www.TheSuccessCorps.com/work-with-us About the Booked and Paid Speaker Blueprint The Booked and Paid Speaker Blueprint is a system designed to help speakers consistently attract, pitch, and secure paid speaking engagements. Inside the program, speakers learn how to: Position themselves as a category expert Build a pipeline of speaking opportunities Use media and podcasts to increase visibility Pitch event planners effectively Create systems that generate consistent bookings Connect with Sean Website - The Success Corps - www.TheSuccessCorps.com Podcast - Booked and Paid Speaker Blueprint - https://www.youtube.com/@TheSuccessCorps LinkedIn - www.LinkedIn.com/SeanDouglasTEDxSpeaker Subscribe and Review If this episode helped you understand how social media fits into a speaking business: Subscribe to the podcastLeave a rating and reviewShare this episode with a speaker who wants to get booked and paid Your support helps more speakers escape the Invisible Speaker Trap and build a sustainable speaking career.
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