Episode 69: The Archer Who Never Aimed
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Episode 69: The Archer Who Never Aimed
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Two thousand years ago, an archery student named Ji Chang asked the best instructor in his province to teach him to shoot. He was told, first, to learn how not to blink. Five years — and one more lesson in learning to see — passed before he ever touched a bow.
In this episode, Jeff Payne unpacks what this ancient parable means for how business owners and CEOs carry their goals — and why holding a big goal in your head every hour of the day isn't discipline; it's just weight. Jeff shares his own long-running practice of mapping goals visually so his daily attention can stay narrow while his ambition stays whole.
Episode inspired in part by a reflection on attention and goal-setting published by Growth Mindset (Substack). The Ji Chang archery parable and the Cook Ding butchering parable are drawn from classical Chinese sources, including the Zhuangzi and the Book of Rites.