Episode 68 is a full‑on Hotshot takeover of the Podcast Stage at Boston Startup Week 2026 — two jam‑packed parts featuring six incredible guests, real‑time insights, and the kind of energy you only get from a live audience of founders, creators, and innovators.

This is one of our most dynamic episodes ever.

We open Part 2 with Nilya Mitchell, founder of Hemlock, a plant identification app. She shares her journey from idea to product, how she built her audience, and what it really takes to create an app people love.

Next, Jessica McCarthy from Brand Energy joins us to talk about identifying your target audience — especially when you have multiple audiences. She breaks down how to segment, communicate, and stay consistent without losing your brand’s core identity.

We close the live show with Erik Modahl from Bean Trust Coffee, who shares how he builds community through coffee— creating spaces where people connect, collaborate, and feel at home. His approach to community‑driven business is something every founder needs tohear.

This two‑part episode is packed with real stories, tacticalinsights, and powerful lessons from entrepreneurs who are building, scaling, and creating every single day.

If you want inspiration, clarity, and a front‑row seat to the energy of Boston Startup Week, this is the one to play.

Market Like a Hotshot — Live. Unfiltered. Unleashed.