『Episode 68: Owned Beats Borrowed』のカバーアート

Episode 68: Owned Beats Borrowed

Episode 68: Owned Beats Borrowed

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Reddit's share of ChatGPT citations collapsed by 86% in a matter of days this August — one of the most trusted sources in AI search nearly disappeared from ChatGPT's answers almost overnight.

Jeff Payne breaks down what the data actually shows: a structural change in how ChatGPT searches for answers, favoring named sites it can ask directly over open-web crawling. Jeff unpacks why that shift matters more than the Reddit headline itself, explains what's still uncertain about the cause, and lays out why every business's own website just became more important for AI visibility than it has been in years.

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