In this episode we are excited to welcome Sanda Condratiuc, owner of Deuke's Honey, who shares her fascinating journey from a third-generation beekeeper to launching a premium monofloral honey brand in the UK.

Sanda delves into the rich history of her family's beekeeping legacy and how her upbringing shaped her approach to the honey industry today.

Listeners will gain insights into the unique characteristics of Deuke's Honey, including its commitment to quality and traceability. Sanda explains the importance of monofloral honey and how Deuke's stands out in a market saturated with generic products.

She also discusses the challenges of navigating the retail landscape, including securing listings with prestigious retailers like Selfridges and the strategies she employed to maintain those relationships.

Throughout the episode, Sanda highlights the significance of customer feedback and the value of face-to-face interactions during tastings, which she believes are crucial for understanding consumer preferences and improving product offerings. She shares her thoughts on resilience in the face of rejection and the importance of adapting to feedback to ensure continued growth.

Join us for an enlightening conversation that not only showcases the art of beekeeping but also offers valuable lessons for aspiring food entrepreneurs looking to make their mark in the retail world.

(00:00) Introduction
(01:00) Sandas Background in Beekeeping
(10:00) The Concept of Deuke's Honey
(20:00) Understanding Monofloral Honey
(30:00) Securing Listings with Retailers
(40:00) The Importance of Customer Feedback
(50:00) Future Plans and Opportunities for Deuke's Honey

Connect with Leisa here:
https://www.instagram.com/findmetheleads/

https://www.linkedin.com/in/leisapickles/

Sanda can be found here:
https://www.linkedin.com/in/sandacondratiuc/

Follow Deuke's Honey here:
https://deukes.co.uk/

https://www.instagram.com/deukes.honey/

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