What role should social media, personality and content play in rugby now?

In Episode 6, Bryony and Nash are joined by Flo Williams: Wales international, former Saracens and Wasps player, and most recently the first ever Creative Director at a rugby club, at Saracens.

Flo gives a real insight into where rugby is heading, why the sport has been slower than others, and why young players need to understand the value of showing who they are, on and off the pitch.

This episode covers:

• Why rugby is finally starting to embrace bigger personalities

• How social media can help young players tell their own story

• Why authenticity matters more than trying to look famous

• The transferable skills players can build through content creation

• How followers, influence and visibility may affect future opportunities

• The problem with parent-run accounts that lose the player’s real voice

• How young players can start simply, safely and in a way that feels like them

• The risks of online comments, distraction and judging yourself by likes

Flo also gives practical advice for players who want to create content: start with who you are, pick something you can keep up, don’t chase perfection, and just get going.

An honest conversation about rugby’s changing media world, why authenticity is power, and how young players can build skills that matter far beyond the pitch.