Episode 6: Ben Relles (Make Believe) — What Happens When Stories Talk Back?
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Nolan's guest today is Ben Relles, founder of Make Believe. Before launching Make Believe, Ben helped shape internet culture through viral video, co-founding Vsauce, and leading innovation at YouTube. Now he’s exploring a new idea: entertainment that responds to you.
They talked about entertainment formats that only AI makes possible, and how his team built Reid AI — a digital version of LinkedIn co-founder Reid Hoffman.
Then they tried something that has never been done before on Raised by Robots: they brought Reid AI onto the show and interviewed it live. That led into a bigger conversation about whether personalized stories strengthen or weaken shared culture, what recreating a person with AI reveals about being human, and whether one day most of us will want AI versions of ourselves.
They covered:
- Entertainment formats impossible before AI
- How Reid AI was built
- Interviewing an AI guest live
- Can you tell human from AI?
- Personalized stories vs shared culture
- What AI reveals about being human
- Will we want AI versions of ourselves?
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