In this episode of Enquire, Bojana Flint shares her experience working across different sectors and regions, offering a global perspective on modern investor relations. From navigating a US Special Purpose Acquisition Company (SPAC) listing and engaging retail investors to adapting to different investor cultures, Bojana explains how IR operates across borders and sectors. The conversation explores AI, data infrastructure, capital markets events and the evolving strategic role of IR. A practical and insightful discussion for anyone working in investor relations in a fast-moving global market.

In this episode:

• How IR skills transfer across countries and sectors
• Lessons from a US SPAC listing and cross-border communication
• How to engage retail investors effectively
• What defines Nordic investor culture
• What makes a successful Capital Markets Day
• How AI is transforming IR workflows
• How to measure success beyond KPIs
• Why adaptability is key to a successful IR career

Quotes:

• “IR transcends borders and sectors. The fundamentals are the same, but the context changes.”
• “AI can process information faster, but it cannot replace judgement and context.”
• “IR has become far more strategic. It sits at the intersection of strategy, communication and market intelligence.”

Resources:

Connect with Bojana on LinkedIn