Most fencing contractors think they're pricing jobs correctly. Materials, labour, add a bit for overheads, then send the quote.

The problem is that this approach leaves money on the table.

In this episode, Simon Davis breaks down the three money buckets that every profitable fencing business must recover on every single job. Miss one bucket and your profit disappears. Miss two and you're working for free.

You'll learn:

• Why labour should never be priced from wage rates alone.
• How to calculate your true install recovery rate.
• The difference between markup and margin, and why confusing the two can cost your business thousands every year.
• Why every material you supply should earn a margin.
• How to calculate overhead recovery so every job contributes to your business costs.
• How to work out your weekly break-even before the first post goes in.
• Why meter rates and gut-feel pricing often destroy profit.
• How a simple cost analysis system removes guesswork from quoting.
• Why successful contractors confidently say "no" to unprofitable work.

Simon also shares real examples from North Coast Fencing to show how small pricing changes can add tens of thousands of dollars to your annual profit without winning more work.

If you've ever wondered where the money disappears after completing a job, this episode will change the way you quote forever.

Resources mentioned:
Get the free Cost Analysis Template at https://theprofitablefencer.com/resources

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If you found this episode valuable, share it with another fencing contractor. One pricing improvement can change the future of a business.