『Episode 515: How to Become the Expert AI Recommends with Amy Yamada』のカバーアート

Episode 515: How to Become the Expert AI Recommends with Amy Yamada

Episode 515: How to Become the Expert AI Recommends with Amy Yamada

無料で聴く

ポッドキャストの詳細を見る
概要
 You've spent years building your visibility through Google, social media, podcasts, speaking engagements, and content. But as more people turn to AI for answers and recommendations, there's a new question worth asking: Does AI know enough about you to recommend you for the work you want to be known for? In episode 515 of Amplify Your Success, I'm joined by Amy Yamada, founder of TopAuthority.ai, keynote speaker, and AI visibility strategist, to talk about what it takes to become the expert AI understands, trusts, and recommends. We get into why AI visibility isn't simply about publishing more content, but about having clear messaging, consistent authority, and a connected body of work that makes it easier for AI to understand your expertise. We also look at the role your website, Substack, and other content play in building that visibility, along with why it's worth taking a fresh look at what you've already published. And because visibility is still about people, we talk about why human relationships and referrals remain an important part of building a business, even as AI changes the way potential clients find experts. If you've been building your authority for years and want to make sure you're being recognized for the work you want to be known for, this conversation will give you a fresh perspective on where to focus. Key Takeaways: [04:50] Why AI visibility is about more than publishing content, and how clear messaging, structure, and consistency help AI understand your expertise. [07:01] The trust signals that help AI understand and recommend you, including testimonials, named frameworks, clear bios and offers, media features, podcasts, books, and other third-party endorsements. [10:12] Why experts who have already built visibility may be getting AI referrals, and how organizing their content can help AI understand who they are, what they do, and who they serve. [12:40] The three foundational website pages to review for clarity and consistency: your homepage, about page, and service or offer pages. [16:47] How Substack can contribute to your AI footprint through consistent articles, a clear publication about page and bio, and live conversations. [17:08] Why choosing three to five authority themes and consistently creating content around them can reinforce what you want to be known for. [23:33] How to take inventory of your existing content, identify what to keep or update, and bring scattered pieces of your expertise together. [26:55] Why the focus is shifting from website traffic volume to attracting quality buyers, and how AI can act as a "setter" by helping potential clients find relevant experts. [32:55] How Amy's AI website audit can help you see what AI currently understands about your website and identify opportunities to refine your online presence. [34:54] How to use AI to identify the homepage sections that support visibility and discoverability, while refining the copy to keep your authentic voice. [38:19] Melanie's action step: audit your Substack publication articles to see how well they position what you want to be known for, and use that feedback to shape future content. About The Guest: Amy Yamada, the founder of TopAuthority.ai, is a keynote speaker and AI Visibility strategist who helps authority-level experts get accurately understood, found, and recommended by AI platforms. With 25 years in marketing and communication, she teaches leaders how to turn their expertise into a message and structure AI can understand - so they become the trusted, go-to choice in their field. Connect With The Guest: Connect with Amy on LinkedIn - https://www.linkedin.com/in/amyyamada/ Follow Amy on Instagram - https://www.instagram.com/amyyamada/ Connect with Amy on Facebook - https://www.facebook.com/amyyamada Resources Mentioned in This Episode: Want to know how AI interprets your website? Download Amy Yamada's free tool - https://amyyamada.com/free-tool/ Want me to help you build out your Substack to amplify your thought leaders, build an aligned community and leverage an ecosystem that acts like your invisible sales force? Get details on the UnIgnorable Substack Accelerator Program: https://melaniebenson.com/usa Curious how Substack could help you land more clients (and valuable collaborations that amplify your reach?) Join me for Your Invisible Sales Force Masterclass: https://melaniebenson.com/masterclass Join me on Substack to discover what's working now as our industry continues to evolve. Be sure to join as a Growth Fuel subscriber to gain access to upcoming live trainings and valuable tools to grow through collaboration and strategic visibility: https://coachmelaniebenson.substack.com/
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません