In this Episode Mark and Eddie tackle Marketing/Branding in the Security Industry. They chat with Suzanna about Personal Branding vs Corporate Branding, using social media effectively, and other great tips on how to get your message out to current and future customers.  About Suzanna Alsayed: She is an Emergency Management and Security Specialist in Toronto with over eight years of diverse experience in roles within both public and private sectors with expertise in facilitating multi-disciplinary projects involving internal and external stakeholders. In 2020, Suzanna founded Hilt International Security Inc., a holistic security firm that focuses on bridging the gap between Emergency Management and Security. She also founded Evolutz Inc., an independent global brand, design, copy, and website development agency. Evolutz’s mission is to help businesses and professionals within various industries, with a particular specialization and focus vis-à-vis tech and security sectors.  Alsayed was named #2 in 2020 for the IFSEC Global Top Influencers in Security & Fire in the "Commercial Security Association Figures/Academics/Thought Leaders" category. Suzanna is also one of the Top 25 Influencers within the security industry as determined by International Security Journal (2021 and 2022), was selected by Security Systems News Top 40 under 40 (2021), Top 30 under 30 Alumni for York University (2022) and was also awarded the ‘’2021 Emerging Leader award’’ by the Canadian Security magazine.  To find out more visit: Evolutz.com