In this episode of Market to Shelf Mastery, we are thrilled to feature Kathryn Bumby, Founder of The Yorkshire Pasta Company. Kathryn shares her inspiring story of launching a British pasta brand that aims to rival the premium Italian offerings, all while navigating the challenges of starting a business during the pandemic.

Listeners will learn about Kathryn's journey from the initial idea sparked during a family holiday in the Lake District to creating a range of five unique pasta shapes, all produced sustainably in North Yorkshire. She discusses her commitment to using plastic-free packaging and locally sourced ingredients, highlighting the importance of sustainability in today's market.

Kathryn also delves into her innovative approach to launching her products, including pre-sales and the pivotal role of farm shops and delis in her distribution strategy. She shares valuable insights on building relationships with retailers, the significance of social media in connecting with both customers and stockists, and her ambitious plans for future growth, including expanding into food service.

Tune in for a wealth of knowledge and inspiration from a passionate entrepreneur who has turned her pasta dreams into a thriving reality.

Connect with Leisa here:
https://www.instagram.com/findmetheleads/

https://www.linkedin.com/in/leisapickles/

Kathryn and The Yorkshire Pasta Company can be found here:
https://www.linkedin.com/in/kathryn-bumby-192ba4a7/

https://www.yorkshirepasta.co.uk/

https://www.instagram.com/yorkshirepasta/

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