『Episode 5: Inside BOSS Snowplow | 40 Years of Dealer Loyalty, Product Testing & The Liquid Resurgence | Mike Mindok』のカバーアート

Episode 5: Inside BOSS Snowplow | 40 Years of Dealer Loyalty, Product Testing & The Liquid Resurgence | Mike Mindok

Episode 5: Inside BOSS Snowplow | 40 Years of Dealer Loyalty, Product Testing & The Liquid Resurgence | Mike Mindok

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How does an iconic brand stay at the top of the snow and ice industry for 40+ years? It comes down to one thing: listening to the customers in the trenches and taking care of the teams who support them. In this episode of ICEBREAKER, recorded live at the SIMA Symposium, Amanda sits down with Mike Mindok, Director of Sales at BOSS Snowplow. Mike shares his journey from hands-on service technician to sales executive, giving listeners an inside look at how BOSS evaluates new product ideas, tests equipment before it hits the market, and maintains 40-year relationships with its dealer network. Amanda and Mike also dive into the new partnership between BOSS Snowplow and Ice Solutions, the industry-wide resurgence of liquid de-icing, the dangerous bidding mistakes sinking contractors, and what the next decade holds for snow operations. In this episode, you'll hear: • The BOSS Product Pipeline, How ideas move from field feedback to engineering, testing, and eventual market launch (and why over-engineering is the enemy). • 40 Years of Dealer Loyalty, Why BOSS's dealer network is the backbone of the brand and how "treating dealers like family" keeps contractors supported when a storm hits. • The BOSS x Ice Solutions Partnership, Why BOSS aligned with Ice Solutions and how liquids fit into the modern contractor's fleet. • The #1 Bidding Mistake Sinking Contractors, Why new operators underprice their work in years 1 and 2, and how lack of cost education leads to burnout. • The Resurgence of Liquid De-Icing, How better education, VSI equipment, and property owner awareness are bringing liquids back to the forefront. • Plus, a rapid-fire round covering 5-foot snowstorms, day vs. night plowing, Red Wing boots, and the best advice Mike ever received: "Every service is a sale." STAY AHEAD OF THE STORM Subscribe to ICEBREAKER on Apple Podcasts, Spotify, or YouTube. Got a guest suggestion? Email us at podcast@myicesolutions.com.
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