『Episode 477 – The Storytelling Framework Behind Unstoppable Brands with Park Howell』のカバーアート

Episode 477 – The Storytelling Framework Behind Unstoppable Brands with Park Howell

Episode 477 – The Storytelling Framework Behind Unstoppable Brands with Park Howell

無料で聴く

ポッドキャストの詳細を見る

【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
A strong story can do more than sell a product. It can change how people see a brand, a problem, and even themselves. I talk with advertising and brand storytelling expert Park Howell about why our brains respond to simple problem-and-solution stories, how trust shapes buying decisions, and why your story should focus on your audience instead of you. Park shares the ABT storytelling framework, lessons from decades in advertising, and how one campaign helped drive major growth for Goodwill. We also explore AI storytelling, brand identity, human creativity, and why the best use of AI still requires a human voice. I believe you will find Park’s ideas useful whether you lead a business, market a brand, speak to audiences, or simply want to communicate with greater impact. Highlights: 01:19 - Why every strong story starts with a problem that needs solving. 14:46 - How shifting the story away from yourself makes it more relevant to your audience. 19:55 - What one advertising campaign taught Park about the power of story structure. 30:25 - How the ABT framework turns a message into a clear, compelling story. 44:39 - How storytelling helped Park make a major career shift at age 55. 53:50 - Why finding key moments in your life can reveal the story worth telling. About the Guest: Park Howell is known as The World's Most Industrious Storyteller, having helped purpose-driven brands grow by as much as 600 percent through the power of strategic narrative. With over 40 years in brand creation, including 20 years running his own advertising agency Park and Co, Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. Park is an EMMY Award-winning storytelling strategist and the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System to clarify your story, amplify your impact, and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of downloaded podcasts worldwide, and Feedspot.com named it the number one business storytelling podcast for 2022. In 2020, Park published Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand, which teaches readers how to use three proven narrative frameworks to captivate audiences and convert customers. He followed this with The Narrative Gym for Business in 2021, a practical 75-page guide on using the ABT framework—And, But, Therefore—to make all business communications compelling and persuasive. Most recently, Park launched the StoryCycle Genie, an AI-powered platform that helps business leaders craft lucrative brand story strategies in minutes rather than months, using his proven Story Cycle System that has grown brands by as much as 600 percent. The platform democratizes strategic storytelling expertise, making it accessible to businesses of all sizes. Park consults, teaches, coaches, and speaks internationally, having guided hundreds of brands and developed thousands of leaders in organizations including Dell, The Home Depot, Hilton, Cummins, Walgreens, Banner Health, and the United States Air Force. A graduate of Washington State University, he combines his degrees in communications and music composition to help leaders excel through the stories they tell. Ways to connect with Park**:** StoryCycle Genie™ Linkedin.com/in/ParkHowell Twitter.com/ParkHowell Facebook.com/Park.Howell Instagram.com/ParkHowell YouTube/BusinessOfStory The Business of Story About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to ...
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません