🎙️ Episode Summary:

Ready to make the most of Black Friday without relying on discounts alone? In this episode, Katy Ursta shares a practical sales strategy for service providers, product sellers, and direct sales teams, showing how to create offers that connect through personalization, customer stories, and real-life results. But this conversation goes beyond business. Katy also reflects on a year of personal transformation, faith, and learning how to chase big goals without losing sight of what matters most. It's a great reminder that success isn't just about what you accomplish, but how you choose to build along the way.

💡 Episode Highlights & Time Stamps:

0:08 Giveaway Information

0:58 Why Black Friday is a Big Opportunity

2:42 Birthday Story - “Let God Cook”

6:23 Black Friday Tips Overview and Planning Your Calendar

8:27 Personalize the Shopping Experience for your Customer with a Form

12:10 Share the Stories Behind Your Products

15:28 Show How Your Offer Works and Fits into Daily Life

18:12 Make Sure People Know Your Business Doors Are Open

19:04 When to Make Your Offer Available and Getting Out of Your Comfort Zone

21:39 Next Week’s Preview, and Calls to Action

📌 Resources & Links Mentioned:

• Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email
• Katy’s 44 Lessons Post: https://www.instagram.com/p/DfSFDJ0EZU8/?img_index=1
• Let God Cook Reel: https://www.instagram.com/p/DeX-g3Hg8BM/
• Katy’s Personalized Black Friday Form: https://katyursta.com/shop-small-with-katy

👥 Connect with Katy:

• Instagram: @katywritescontent
• Facebook: https://www.facebook.com/onefitfighter
• Substack: https://substack.com/@katywritescontent
• Website: www.katyursta.com

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